Mobile Device Type Substitution
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Journal Title
Journal ISSN
Volume Title
A1 Alkuperäisartikkeli tieteellisessä aikakauslehdessä
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Author
Date
2018-03
Major/Subject
Mcode
Degree programme
Language
en
Pages
20
Series
Proceedings of the ACM on Interactive, Mobile, Wearable and Ubiquitous Technologies (IMWUT), Volume 2, issue 1
Abstract
Mobile users today interact with a variety of mobile device types including smartphones, tablets, smartwatches, and others. However research on mobile device type substitution has been limited in several respects including a lack of detailed and robust analyses. Therefore, in this work we study mobile device type substitution through analysis of multidevice usage data from a large US-based user panel. Specifically, we use regression analysis over paired user groups to test five device type substitution hypotheses. We find that both tablets and PCs are partial substitutes for smartphones with tablet and PC ownership decreasing smartphone usage by about 12.5 and 13 hours/month respectively. Additionally, we find that tablets and PCs also prompt about 20 and 57 hours/month respectively of additional (non-substituted) usage. We also illustrate significant inter-user diversity in substituted and additional usage. Overall, our results can help in understanding the relative positioning of different mobile device types and in parameterizing higher level mobile ecosystem models.Description
Keywords
mobile, Device Type Substitution
Other note
Citation
Finley , B & Soikkeli , T 2018 , ' Mobile Device Type Substitution ' , PROCEEDINGS OF ACM ON INTERACTIVE, MOBILE, WEARABLE AND UBIQUITOUS TECHNOLOGIES , vol. 2 , no. 1 , 8 . https://doi.org/10.1145/3191740