The Internationalization Strategies of E-commerce SMEs and Start-Ups in Korea: Case Studies of Four E-Commerce Start-Ups: Cconma, Coupang, Memebox, TicketMonster

 |  Login

Show simple item record

dc.contributor Aalto University en
dc.contributor Aalto-yliopisto fi
dc.contributor.advisor Almor, Tamar Dinh, Khanh Phuong 2018-05-08T07:32:28Z 2018-05-08T07:32:28Z 2018
dc.description.abstract Objectives The main objective of this study is to investigate the internationalization patterns of Korean SMEs and start-ups operating in the e-commerce industry. In order to do that, the author researches the characteristics of the Korean domestic market, and thus contemplating the extent to which the dominance of family-owned conglomerates in Korea affects the decision to internationalize of small businesses. In addition, the role of business networks in building organizational capabilities to prepare for foreign expansions as well as the explanation of Korean’s e-commerce firms in terms of market selection are also provided. Summary Because the methodology used in this research is case study, the findings are withdrawn from secondary data. Based on the empirical data of four case studies, the thesis seeks to understand the performance of four Korean firms in the domestic market and their utilization of the business networks that contain customers, employees, suppliers, and partners. Moreover, an in-depth content analysis of those companies’ penetration into the foreign markets is conducted to examine their market selection. Following the findings, the linkages of domestic market conditions, business networks, and psychic distance to firm’s performance are then discussed. Conclusions The domestic market environment, which includes the chaebols’ dominance, has both negative and positive effects on the internationalization of the e-commerce start-ups. Besides, Korean companies consider strengthening their business networks as a way to improve organizational capabilities, thus this factor has a positive relationship with firm’s performance. Lastly, when it comes to choosing new foreign markets, Korean e-commerce SMEs tend to take into account the psychic closeness of that market to their home country, though the link of psychic distance to their performance could be both negative and positive. en
dc.format.extent 65
dc.format.mimetype application/pdf en
dc.language.iso en en
dc.title The Internationalization Strategies of E-commerce SMEs and Start-Ups in Korea: Case Studies of Four E-Commerce Start-Ups: Cconma, Coupang, Memebox, TicketMonster en
dc.type G1 Kandidaatintyö fi Kauppakorkeakoulu fi School of Business en
dc.contributor.department Mikkelin kampus fi
dc.subject.keyword e-commerce en
dc.subject.keyword SMEs en
dc.subject.keyword South Korea en
dc.subject.keyword internationalization en
dc.subject.keyword start-up en
dc.subject.keyword chaebol en
dc.subject.keyword business networks en
dc.subject.keyword psychic distance en
dc.identifier.urn URN:NBN:fi:aalto-201805082139
dc.type.ontasot Bachelor's thesis en
dc.type.ontasot Kandidaatintyö fi
dc.programme (Mikkeli) Bachelor’s Program in International Business en

Files in this item

This item appears in the following Collection(s)

Show simple item record

Search archive

Advanced Search

article-iconSubmit a publication


My Account