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“Pragmatism with beauty” and other stories defining Finnish design: Finnish design brands communicating across the positive country image of Finland to create brand value

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dc.contributor Aalto University en
dc.contributor Aalto-yliopisto fi
dc.contributor.advisor Moisander, Johanna
dc.contributor.advisor Ventola, Eija
dc.contributor.author Haaranen, Anna-Kaisa
dc.date.accessioned 2018-05-08T07:31:48Z
dc.date.available 2018-05-08T07:31:48Z
dc.date.issued 2018
dc.identifier.uri https://aaltodoc.aalto.fi/handle/123456789/30684
dc.format.extent 140
dc.language.iso en en
dc.title “Pragmatism with beauty” and other stories defining Finnish design: Finnish design brands communicating across the positive country image of Finland to create brand value en
dc.type G2 Pro gradu, diplomityö fi
dc.contributor.school Kauppakorkeakoulu fi
dc.contributor.school School of Business en
dc.contributor.department Johtamisen laitos fi
dc.subject.keyword country image en
dc.subject.keyword nation branding en
dc.subject.keyword brand value en
dc.subject.keyword Finland en
dc.subject.keyword design en
dc.subject.keyword brand identity en
dc.subject.keyword strategic branding en
dc.identifier.urn URN:NBN:fi:aalto-201805082134
dc.type.ontasot Master's thesis en
dc.type.ontasot Maisterin opinnäyte fi
dc.programme Corporate Communication en
dc.subject.helecon yritysviestintä fi
dc.subject.helecon brandit fi
dc.subject.helecon identiteetti fi
dc.subject.helecon maa fi
dc.subject.helecon valtio fi
dc.subject.helecon markkinointi fi
dc.subject.helecon tarina fi
dc.ethesisid 17099
dc.location P1 I fi


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