Dynamic pricing in mobile gaming apps

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dc.contributor Aalto University en
dc.contributor Aalto-yliopisto fi
dc.contributor.advisor Murto, Pauli
dc.contributor.author Vilkuna, Ulla
dc.date.accessioned 2018-05-08T07:28:02Z
dc.date.available 2018-05-08T07:28:02Z
dc.date.issued 2018
dc.identifier.uri https://aaltodoc.aalto.fi/handle/123456789/30659
dc.description.abstract In this thesis, I study dynamic pricing models for experience goods and their contribution to pricing in the mobile gaming app industry. Firstly, I will describe mobile gaming apps as information experience goods. I will also discuss the role of uncertainty and imperfect information in generating dynamics in experience goods markets. Secondly, I will present and assess the contribution of several pricing models for experience goods. Finally, I evaluate their contribution to pricing of mobile games. The theoretical framework of pricing experience goods suggests that optimal pricing paths for experience goods are a dynamic price reduction strategy or introductory offers depending on consumers' initial valuations in relation to their valuations after experiencing a product. However, in the mobile gaming market, the latter strategy dominates as so-called freemium or free-to-play games are the most common in the major mobile game platforms. en
dc.format.extent 22
dc.format.mimetype application/pdf en
dc.language.iso en en
dc.title Dynamic pricing in mobile gaming apps en
dc.type G1 Kandidaatintyö fi
dc.contributor.school Kauppakorkeakoulu fi
dc.contributor.school School of Business en
dc.contributor.department Taloustieteen laitos fi
dc.subject.keyword dynamic pricing en
dc.subject.keyword experience goods en
dc.subject.keyword mobile games en
dc.subject.keyword apps en
dc.identifier.urn URN:NBN:fi:aalto-201805082110
dc.type.ontasot Bachelor's thesis en
dc.type.ontasot Kandidaatintyö fi
dc.programme Taloustiede fi

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