Social media based brand communities and their influence on brand loyalty: social media based brand communities and their influence on brand loyalty

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dc.contributor Aalto University en
dc.contributor Aalto-yliopisto fi
dc.contributor.advisor Mikkonen, Ilona
dc.contributor.author Vainikka, Janina
dc.date.accessioned 2018-03-28T12:48:37Z
dc.date.available 2018-03-28T12:48:37Z
dc.date.issued 2017
dc.identifier.uri https://aaltodoc.aalto.fi/handle/123456789/30464
dc.format.extent 35
dc.format.mimetype application/pdf en
dc.language.iso en en
dc.title Social media based brand communities and their influence on brand loyalty: social media based brand communities and their influence on brand loyalty en
dc.type G1 Kandidaatintyö fi
dc.contributor.school Kauppakorkeakoulu fi
dc.contributor.school School of Business en
dc.contributor.department Markkinoinnin laitos fi
dc.subject.keyword brand community en
dc.subject.keyword brand loyalty en
dc.subject.keyword social media en
dc.subject.keyword social media based brand community en
dc.identifier.urn URN:NBN:fi:aalto-201803281931
dc.type.ontasot Bachelor's thesis en
dc.type.ontasot Kandidaatintyö fi
dc.programme Markkinointi fi


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