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Tapahtumamarkkinointi musiikkiviennin menekinedistämiskeinona. Case Berliini.
Susiluoto, Selja
(
2010
)
Kauppakorkeakoulu |
Master's thesis
Voimavarojen ja kyvykkyyksien rooli kestävän kilpailuedun tavoittelussa: resurssiperustainen näkemys erikoiskauppojen kilpailutilanteesta Suomessa
Partanen, Tiia
(
2011
)
Kauppakorkeakoulu |
Master's thesis
Changes in market and nonmarket strategic resources in the early phase of the industry lifecycle: case Attendo MedOne Ltd in Finnish public healthcare
Christensen, Iiro
(
2009
)
Kauppakorkeakoulu |
Master's thesis
Passive fans experiences and insights into engagement in ice hockey organizations Facebook pages
Utriainen, Tuomas
(
2015
)
Kauppakorkeakoulu |
Master's thesis
Mobiiliapplikaatioiden tuotekehitysprosessin asiakaslähtöisyys
Råman, Miikka
(
2015
)
Kauppakorkeakoulu |
Master's thesis
Kauppakeskusrakenteen vaikutus hypermarketin vaikutusalueeseen, asiakaskuntaan ja myyntiin
Aspholm, Antti
(
2011
)
Kauppakorkeakoulu |
Master's thesis
Wellness-palveluliiketoiminnan laatutekijät
Hammarén, Reeta
(
2010
)
Kauppakorkeakoulu |
Master's thesis
Exploring motivations to engage in collaborative consumption: Case: Facebook recycling group
Kymäläinen, Aino
(
2015
)
Kauppakorkeakoulu |
Master's thesis
Social media as a medium of word-of-mouth - Investigating movie eWOM dynamics using Tweets
Laurila, Jaakko
(
2010
)
Kauppakorkeakoulu |
Master's thesis
Investigating the elements of a customer industry-focused sales strategy in professional services business - elaborating the strategy framework in the oil, gas, and petrochemicals industry
Heikkilä, Anu
(
2011
)
Kauppakorkeakoulu |
Master's thesis
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