Determining factors contributing to software adoption on a personal level: testing TAM and UTAUT and a new combined model based on the two models

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dc.contributor Aalto University en
dc.contributor Aalto-yliopisto fi
dc.contributor.advisor Tuunainen, Virpi
dc.contributor.author Rautiainen, Joel
dc.date.accessioned 2017-12-20T07:53:15Z
dc.date.available 2017-12-20T07:53:15Z
dc.date.issued 2017
dc.identifier.uri https://aaltodoc.aalto.fi/handle/123456789/29518
dc.description.abstract This study uses UTAUT and TAM and a combined model based on them to test, which factors contribute to the adoption of a new software on an employee’s personal level. The data is gathered in a company-wide survey that uses a 7-point Likert scale. Structural equation modeling using partial least squares is applied to the data to find out the causalities between the constructs and to test how well UTAUT and TAM perform. The combined model is created to test how well the two models perform together and whether there are new causalities between the variables. Based on the results, the models partially succeeded to find significant relations between constructs. All the relations in TAM were found significant, whereas half of the relations in UTAUT were not found to be significant. The majority of the relations presented in the combined model we found significant. This study suggests that UTAUT and TAM can be used to assess the adoption process of a new technology, but using new variables and different frameworks would be in the benefit of the field of technology adoption research. en
dc.format.extent 79
dc.format.mimetype application/pdf en
dc.language.iso en en
dc.title Determining factors contributing to software adoption on a personal level: testing TAM and UTAUT and a new combined model based on the two models en
dc.type G2 Pro gradu, diplomityö fi
dc.contributor.school Kauppakorkeakoulu fi
dc.contributor.school School of Business en
dc.contributor.department Tieto- ja palvelutalouden laitos fi
dc.subject.keyword technology adoption en
dc.subject.keyword innovation adoption en
dc.subject.keyword software adoption en
dc.subject.keyword TAM en
dc.subject.keyword UTAUT en
dc.identifier.urn URN:NBN:fi:aalto-201712208316
dc.type.ontasot Master's thesis en
dc.type.ontasot Maisterin opinnäyte fi
dc.programme Information and Service Management (ISM) en
dc.subject.helecon tietotalous fi
dc.subject.helecon teknologia fi
dc.subject.helecon innovaatiot fi
dc.subject.helecon ohjelmistot fi
dc.subject.helecon käytettävyys fi
dc.subject.helecon mallit fi
dc.ethesisid 16085
dc.location P1 I fi


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