Struggles and successes - How the internet and social media have affected the design and crafts industry

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dc.contributor Aalto University en
dc.contributor Aalto-yliopisto fi
dc.contributor.advisor Jalas, Mikko Du, Yuexin 2017-12-20T07:20:47Z 2017-12-20T07:20:47Z 2017
dc.description.abstract Recently, due to the dominance of mass-production, independent designers and craftspeople are now facing various challenges. Social media platforms and content-rich websites are used in innovative ways to promote stronger relationships between craftspeople and consumers, while improving the quality and reliability of local crafts and their provenance. The core purpose is to discover the current situation of independent designers and craftspeople, and more specifically, to investigate how internet marketing and selling methods are used by independent designers and craftspeople to help them gain fame and reach international customers. The SANTAKANI project will be used as a case study in support of the research and learning goals of this paper. The research process is framed into two distinct phases: a background study and project development. In the background study phase, empathic design methodologies were utilized to understand the current situation of designers and craftspeople, including their struggles in utilizing internet marketing. Based on user insights in the project development phase, lean startup development methodologies were used to constantly evaluate and improve the project. Paper mock-up, wireframe, and different versions of the SANTAKANI web platform were reviewed to achieve a deeper insight from both the designers and their customers. The findings brought out the preference of the independent designers and handicrafts people when adapting a new marketing service. It also revealed the internet browsing and design product purchasing habits of the design consumers. In particular, the results provide a specific focus on Chinese designer consumers and their attitudes toward overseas design products. en
dc.format.extent 114
dc.format.mimetype application/pdf en
dc.language.iso en en
dc.title Struggles and successes - How the internet and social media have affected the design and crafts industry en
dc.type G2 Pro gradu, diplomityö fi Taiteiden ja suunnittelun korkeakoulu fi School of Arts, Design and Architecture en
dc.subject.keyword design and crafts en
dc.subject.keyword internet marketing en
dc.subject.keyword social media en
dc.subject.keyword entrepreneur en
dc.identifier.urn URN:NBN:fi:aalto-201712208247
dc.type.ontasot Master's thesis en
dc.type.ontasot Maisterin opinnäyte fi
dc.contributor.supervisor Jalas, Mikko
dc.programme fi

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