Factors influencing drivers’ acceptance of in-vehicle monitoring

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dc.contributor Aalto-yliopisto fi
dc.contributor Aalto University en
dc.contributor.advisor Pasupuleti, Tanuj
dc.contributor.author Chan, Derek
dc.date.accessioned 2017-12-18T12:16:27Z
dc.date.available 2017-12-18T12:16:27Z
dc.date.issued 2017-12-13
dc.identifier.uri https://aaltodoc.aalto.fi/handle/123456789/29374
dc.description.abstract This study investigates the influencing factors that affect drivers’ acceptance of products or services, that implement in-vehicle monitoring. The rapid growth of the sharing economy, aided by smartphones, results in many innovative automotive applications from commercial service providers, such as Uber, MaaS or carsharing applications. However, many projects that try to introduce new business models, using in-vehicle monitoring, ultimately were not received favorably. To investigate the factors, a qualitative analysis and ecosystem approach were used; 19 stakeholders, consisting of regular and professional drivers, as well as automotive-related organisations, unions, transport and research agencies, were interviewed and their inputs were analysed to provide a starting reference of the influencing factors. The study found that there are 9 factors that influence driver’s acceptance of in-vehicle monitoring: (1) Comparing benefits and costs, (2) Privacy, (3) Autonomy of driver, (4) Driver’s ideals and morale, (5) Ownership of vehicle, (6) Trust, (7) Design of system, (8) Awareness of technology, and (9) Media and marketing. Organisations are encouraged to consider these influencing factors when designing their products and services. The study recommends that organisations design products and services that appeals to the drivers’ motivation and perspective of what is important to them during their drive. In addition, technical considerations for data privacy, security and trust are presented. Finally, the overall design and marketing recommendations for organisations are presented. en
dc.format.extent 100
dc.format.mimetype application/pdf en
dc.language.iso en en
dc.title Factors influencing drivers’ acceptance of in-vehicle monitoring en
dc.type G2 Pro gradu, diplomityö fi
dc.contributor.school Perustieteiden korkeakoulu fi
dc.subject.keyword driver en
dc.subject.keyword acceptance en
dc.subject.keyword vehicle en
dc.subject.keyword monitoring en
dc.identifier.urn URN:NBN:fi:aalto-201712188172
dc.programme.major International Design Business Management fi
dc.programme.mcode SCI3062 fi
dc.type.ontasot Master's thesis en
dc.type.ontasot Diplomityö fi
dc.contributor.supervisor Vartiainen, Matti
dc.programme Master’s Degree Programme in International Design Business Management (IDBM) fi
local.aalto.electroniconly yes
local.aalto.openaccess yes

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