Learning Centre

A genre perspective into communicating about environmental issues on corporate web sites in the oil and gas industry

 |  Login

Show simple item record

dc.contributor Aalto University en
dc.contributor Aalto-yliopisto fi
dc.contributor.author Sassone, Davide
dc.date.accessioned 2011-11-14T11:23:18Z
dc.date.available 2011-11-14T11:23:18Z
dc.date.issued 2009
dc.identifier.uri https://aaltodoc.aalto.fi/handle/123456789/290
dc.description.abstract Objective of the study The overall objective of this thesis is to find out if it is possible to establish the existence of a (sub) genre within the wider genre of a corporate web site. Efforts are made to explore the (sub) genre of “Communicating environmental issues" on the web sites of oil and gas companies. In order to accomplish the objective, the following research question is put forward: “Is it possible to establish the existence of a (sub) genre for communicating environmental issues on the corporate web sites of companies operating in the oil and gas industry?” Methodology The main research question was examined through a detailed genre analysis of sections regarding environmental issues in corporate web sites of selected oil and gas companies. The model of genre analysis adopted for the study is a synthesis between two models of genre analysis: one pertaining to the English for Specific purposes School, created by Bhatia (1993), and one that was conceived for web mediated texts, created by Askehave and Nielsen (2004). Data for the present study were collected directly from selected companies’ web sites. Particularly they are text or part of texts focusing on the impact of the companies’ operations on the environment, obtained from the section describing the Corporate Social Responsibility activities of the selected companies Findings The findings underline a common pattern in describing environmental issues in corporate web sites of selected gas and oil companies, confirming the possibility to identify a (sub) genre. en
dc.format.extent 98
dc.format.mimetype application/pdf en
dc.language.iso en en
dc.title A genre perspective into communicating about environmental issues on corporate web sites in the oil and gas industry en
dc.type G2 Pro gradu, diplomityö fi
dc.contributor.school Kauppakorkeakoulu fi
dc.contributor.school School of Economics en
dc.contributor.department Department of Languages and Communication en
dc.contributor.department Kielten ja viestinnän laitos fi
dc.subject.keyword online corporate communication
dc.subject.keyword corporate web site
dc.subject.keyword web mediated genre
dc.subject.keyword genre analysis
dc.subject.keyword international business
dc.identifier.urn URN:NBN:fi:aalto-201111181202
dc.type.dcmitype text en
dc.programme.major International Business Communication en
dc.programme.major International Business Communication fi
dc.type.ontasot Master's thesis en
dc.type.ontasot Pro gradu tutkielma fi
dc.subject.helecon yritysviestintä
dc.subject.helecon business communication
dc.subject.helecon kansainväliset yhtiöt
dc.subject.helecon international companies
dc.subject.helecon yritykset
dc.subject.helecon companies
dc.subject.helecon ympäristöjohtaminen
dc.subject.helecon environmental management
dc.subject.helecon energiatalous
dc.subject.helecon energy economy
dc.ethesisid 12158
dc.date.dateaccepted 2009-05-19
dc.location P1 I
local.aalto.openaccess yes
local.aalto.idthes 12158


Files in this item

This item appears in the following Collection(s)

Show simple item record

Search archive


Advanced Search

article-iconSubmit a publication

Browse