User-Centred Design Methods, Time to Market and Minimum Viable Product in Startup Development Practices

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dc.contributor Aalto-yliopisto fi
dc.contributor Aalto University en
dc.contributor.advisor Hasselqvist, Hanna Reif, Vitali 2017-09-04T12:57:32Z 2017-09-04T12:57:32Z 2017-08-28
dc.description.abstract This study aimed to answer the question whether time to market and competition pressure are important issues for new companies with a software products and whether they affect the development process and decision-making regarding releasing or the product. The study is based on the literature data and interviews with six technology startup companies. It investigated how the concept of minimum viable product is used by the companies for testing the product-market fit and how they apply principles of user-centred design for providing a good user experience of their products. I found that innovative products helped the companies escape direct competition. The development cycle was mostly defined by the industry standards and concrete customer needs rather than the competition pressure. User-centred design practices are widely implemented by the startups, but they are not always complete. In today's software market, the experience that the customers are provided with new products seems to be more important for the startups than formalisation of the development process and the product's time to market. en
dc.format.extent 57 + 3
dc.format.mimetype application/pdf en
dc.language.iso en en
dc.title User-Centred Design Methods, Time to Market and Minimum Viable Product in Startup Development Practices en
dc.type G2 Pro gradu, diplomityö fi Perustieteiden korkeakoulu fi
dc.subject.keyword startup companies en
dc.subject.keyword user-centred design en
dc.subject.keyword time to market en
dc.subject.keyword minimum viable product en
dc.subject.keyword new product development en
dc.identifier.urn URN:NBN:fi:aalto-201709046864
dc.programme.major Human-Computer Interaction and Design en
dc.programme.mcode SCI3020 fi
dc.type.ontasot Master's thesis en
dc.type.ontasot Diplomityö fi
dc.contributor.supervisor Nieminen, Marko
dc.programme Master's Programme in ICT Innovation fi
local.aalto.electroniconly yes
local.aalto.openaccess yes

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