Experiential consumption: music streaming services mediating meaning: qualitative study of customer value as experiential



Title:	Experiential consumption: music streaming services mediating meaning: qualitative study of customer value as experiential
Author(s):	Hanelius, Olli-Pekka
Date:	2017
Language:	en
Pages:	72
Department:	Markkinoinnin laitos
Degree programme:	Marketing
Thesis advisor(s):	Bhatnagar, Kushagra
Keywords:	customer value, experiential consumption, music consumption, music streaming
Controlled terms:	markkinointi, kulutus, kuluttajakäyttäytyminen, elämykset, kokemus, musiikki, viihde, digitaalitekniikka, palvelut, asiakasarvo
Location:	P1 I \| Archive number: 15083 \| Archive
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Permanent link to this item: http://urn.fi/URN:NBN:fi:aalto-201708176733 Email this Export to RefWorks QR Code Print BibTex Tweet