The Consumer Needs at Different Stages of the Consumer Decision Journey and the Opportunities of Traditional and New Media - a Literature Review

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dc.contributor Aalto University en
dc.contributor Aalto-yliopisto fi
dc.contributor.advisor Wittkowski, Kristina
dc.contributor.author Halsas, Anna
dc.date.accessioned 2017-08-17T13:23:19Z
dc.date.available 2017-08-17T13:23:19Z
dc.date.issued 2017
dc.identifier.uri https://aaltodoc.aalto.fi/handle/123456789/27778
dc.format.extent 39
dc.format.mimetype application/pdf en
dc.language.iso en en
dc.title The Consumer Needs at Different Stages of the Consumer Decision Journey and the Opportunities of Traditional and New Media - a Literature Review en
dc.type G1 Kandidaatintyö fi
dc.contributor.school Kauppakorkeakoulu fi
dc.contributor.school School of Business en
dc.contributor.department Markkinoinnin laitos fi
dc.subject.keyword integrated marketing communications en
dc.subject.keyword consumer decision journey en
dc.subject.keyword traditional media en
dc.subject.keyword new media en
dc.subject.keyword advertising en
dc.subject.keyword word of mouth en
dc.identifier.urn URN:NBN:fi:aalto-201708176682
dc.type.ontasot Bachelor's thesis en
dc.type.ontasot Kandidaatintyö fi
dc.programme Markkinointi fi


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