Opportunities and challenges of digital marketing activities in a company under transition from a product-centric to a customer-centric business approach

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dc.contributor Aalto University en
dc.contributor Aalto-yliopisto fi
dc.contributor.advisor Benker, Andreas
dc.contributor.advisor Pinto Santos, Fernando
dc.contributor.author Partanen, Riina
dc.date.accessioned 2017-08-17T08:49:24Z
dc.date.available 2017-08-17T08:49:24Z
dc.date.issued 2017
dc.identifier.uri https://aaltodoc.aalto.fi/handle/123456789/27716
dc.format.extent 108
dc.language.iso en en
dc.title Opportunities and challenges of digital marketing activities in a company under transition from a product-centric to a customer-centric business approach en
dc.type G2 Pro gradu, diplomityö fi
dc.contributor.school Kauppakorkeakoulu fi
dc.contributor.school School of Business en
dc.contributor.department Johtamisen laitos fi
dc.subject.keyword digital marketing en
dc.subject.keyword customer engagement en
dc.subject.keyword customer-centric business approach en
dc.subject.keyword marketing management en
dc.identifier.urn URN:NBN:fi:aalto-201708176620
dc.type.ontasot Master's thesis en
dc.type.ontasot Maisterin opinnäyte fi
dc.programme Management and International Business (MIB) en
dc.subject.helecon johtaminen fi
dc.subject.helecon kansainväliset yhtiöt fi
dc.subject.helecon markkinointi fi
dc.subject.helecon digitaalitekniikka fi
dc.subject.helecon asiakasarvo fi
dc.subject.helecon asiakkaat fi
dc.subject.helecon liiketalous fi
dc.subject.helecon mallit fi
dc.ethesisid 16027
dc.location P1 I fi


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