Freemium Economics in Mobile Games

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dc.contributor Aalto University en
dc.contributor Aalto-yliopisto fi
dc.contributor.advisor Murto, Pauli
dc.contributor.advisor Mustonen, Mikko Pulkkinen, Vesa 2017-07-04T08:41:49Z 2017-07-04T08:41:49Z 2016
dc.description.abstract Freemium economics is a growing field of economics that is mainly applied to information goods. The product is offered free of charge, but with in-app purchases the player can gain access to premium content. This can also be seen as second-degree price discrimination, also known as versioning, where two or several versions of the same basic product are made. In case of mobile games, behavioral economics can give some valuable insight on how the versioning can be actually implemented. Game companies can design different kind of game mechanics that will make the player behave in a wanted way. en
dc.format.extent 16
dc.format.mimetype application/pdf en
dc.language.iso en en
dc.title Freemium Economics in Mobile Games en
dc.type G1 Kandidaatintyö fi Kauppakorkeakoulu fi School of Business en
dc.contributor.department Taloustieteen laitos fi
dc.subject.keyword hintadiskriminointi en
dc.subject.keyword freemium en
dc.subject.keyword käyttäytymistaloustiede en
dc.subject.keyword versiointi en
dc.identifier.urn URN:NBN:fi:aalto-201707046248
dc.type.ontasot Bachelor's thesis en
dc.type.ontasot Kandidaatintyö fi
dc.programme Taloustiede en

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