Importance and value of airline service attributes. Routes from Helsinki to Germany in non-business segments

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dc.contributor Aalto-yliopisto fi
dc.contributor Aalto University en Ylioja, Kari 2017-06-15T07:44:06Z 2017-06-15T07:44:06Z 2011
dc.description.abstract This study focuses on analyzing importance of airline service attributes on routes between Helsinki-Vantaa Airport and Germany. The goal of the study is to find out which airline service attributes are important for the passengers and are there differences in the importance levels caused by the type of passenger. Another interest area was willingness-to-pay measures for two airline service attributes and possible differences inside the focus group. Literature review discusses the most relevant theoretical areas and earlier research in the area of passengers’ airline choice process. Empirical part of the study was conducted as quantitative research. Respondents were recruited at Helsinki-Vantaa Airport and three forums to take part in the questionnaire built with Sawtooth Software to dedicated web domain. Altogether 166 completed and applicable responses were received for the analysis. Willingness-to-pay measures are calculated for reduced travel time and food service attribute from individual-level utilities, which were estimated with hierarchical Bayes estimation. The two most essential findings are the importance levels of different service attributes and willingness-to-pay measures. Low price of the ticket, direct flight to the destination in addition to safety reputation of the airline and punctuality of the flight were found as being the most important attributes. Frequent-flyer programs, name of the airline and seat width were found to be the least important attributes. Some demographic and traveler specific variables were found to affect the importance levels. Average willingness-to-pay measures for direct flight with the reduction of flight with two hours was 97,94 euros and willingness-to-pay for free food and drinks 19,55 Eur. Cluster analysis revealed three clusters; time sensitive (62,65% of the respondents), price sensitive (22,30%), and time sensitive, conditional buyers (15,05%). en
dc.format.extent 96
dc.format.mimetype application/pdf en
dc.language.iso en en
dc.title Importance and value of airline service attributes. Routes from Helsinki to Germany in non-business segments en
dc.type G2 Pro gradu, diplomityö fi Kauppakorkeakoulu fi School of Business en
dc.contributor.department Markkinoinnin laitos fi
dc.contributor.department Department of Marketing en
dc.subject.keyword airline
dc.subject.keyword hierarchical Bayes
dc.subject.keyword utility
dc.subject.keyword choice-based conjoint analysis
dc.identifier.urn URN:NBN:fi:aalto-201801181134
dc.type.dcmitype text en
dc.programme.major Kansainvälinen liiketoiminta fi
dc.programme.major International Business en
dc.type.ontasot Pro gradu tutkielma fi
dc.type.ontasot Master's thesis en
dc.subject.helecon kansainväliset yhtiöt
dc.subject.helecon lentoyhtiöt
dc.subject.helecon lentoliikenne
dc.subject.helecon palvelut
dc.subject.helecon päätöksenteko
dc.ethesisid 14777 2011-04-07
dc.location P1 I
local.aalto.openaccess yes
local.aalto.idthes 14777

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