Determinants of replacement purchase of sport watches

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dc.contributor Aalto-yliopisto fi
dc.contributor Aalto University en Saari, Maija 2017-06-15T07:44:05Z 2017-06-15T07:44:05Z 2016
dc.description.abstract Research objectives The purpose of this master thesis is to study the timing and the determinants affecting the replacement purchase of consumer durables. Additionally, the aim is to examine if these determinants can be generalized in the field of sport goods. Methodology The thesis consists of a literature review and the empirical part concentrates on examining the ownership duration of sport watches and the determinants affecting the replacement purchase of the second sport watch. The empirical findings are presented by applying a duration model and a competing risks model to a dataset of 2729 sport watch users during 2012 to 2015. Research findings The main findings of the thesis are that women, younger people, product attributes and the high frequent use of the sport watch induce the replacement purchase of the second sport watch. The determinants of the analysis are in some extent consistent with the replacement patterns predicted previously in the literature. en
dc.format.extent 72
dc.language.iso en en
dc.title Determinants of replacement purchase of sport watches en
dc.type G2 Pro gradu, diplomityö fi Kauppakorkeakoulu fi School of Business en
dc.contributor.department Taloustieteen laitos fi
dc.contributor.department Department of Economics en
dc.subject.keyword replacement of durables
dc.subject.keyword replacement purchase
dc.subject.keyword duration model
dc.subject.keyword sport watches
dc.identifier.urn URN:NBN:fi:aalto-201801181122
dc.type.dcmitype text en
dc.programme.major Kansantaloustiede fi
dc.programme.major Economics en
dc.type.ontasot Pro gradu tutkielma fi
dc.type.ontasot Master's thesis en
dc.subject.helecon taloustieteet
dc.subject.helecon kuluttajakäyttäytyminen
dc.subject.helecon teknologia
dc.subject.helecon hankinnat
dc.subject.helecon urheilu
dc.subject.helecon kellot
dc.ethesisid 14764 2016-05-13
dc.location P1 I
local.aalto.openaccess no
local.aalto.idthes 14764

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