Choice of communication media in customer interactions and their effect on customer satisfaction



Title:	Choice of communication media in customer interactions and their effect on customer satisfaction
Author(s):	Hakola, Okko
Date:	2017
Language:	en
Pages:	53
Department:	Tieto- ja palvelutalouden laitos
Thesis advisor(s):	Tuunainen, Virpi; Pöyry, Essi
Keywords:	customer satisfaction, communication media, communication amount, media variety, media richness, multi-channel service, software-as-a-service, customer service
Controlled terms:	tietotalous, palvelut, asiakaspalvelu, tyytyväisyys, asiakkaat, ohjelmistot, tietotekniikka, asiakashallinta, viestintä, media
Location:	P1 I \| Archive number: 15050 \| Printed copy in Archive
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Permanent link to this item: http://urn.fi/URN:NBN:fi:aalto-201706135578 Email this Export to RefWorks QR Code Print BibTex Tweet