Purchase Drivers in Mobile Gaming

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dc.contributor Aalto University en
dc.contributor Aalto-yliopisto fi
dc.contributor.advisor Merikivi, Jani
dc.contributor.author Wölker, Robert
dc.date.accessioned 2017-06-13T08:14:40Z
dc.date.available 2017-06-13T08:14:40Z
dc.date.issued 2017
dc.identifier.uri https://aaltodoc.aalto.fi/handle/123456789/26818
dc.format.extent 73
dc.language.iso en en
dc.title Purchase Drivers in Mobile Gaming en
dc.type G2 Pro gradu, diplomityö fi
dc.contributor.school Kauppakorkeakoulu fi
dc.contributor.school School of Business en
dc.contributor.department Tieto- ja palvelutalouden laitos fi
dc.subject.keyword intention to pay en
dc.subject.keyword consumer decision making en
dc.subject.keyword mobile gaming en
dc.subject.keyword purchasing behavior en
dc.identifier.urn URN:NBN:fi:aalto-201706135577
dc.type.ontasot Master's thesis en
dc.type.ontasot Maisterin opinnäyte fi
dc.programme Information and Service Management (ISM) en
dc.subject.helecon ostot fi
dc.subject.helecon päätöksenteko fi
dc.subject.helecon kuluttajakäyttäytyminen fi
dc.subject.helecon pelit fi
dc.subject.helecon viihde fi
dc.subject.helecon mobiilitekniikka fi
dc.subject.helecon teknologia fi
dc.subject.helecon asenteet fi
dc.ethesisid 15029
dc.location P1 I fi


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