The individual drives of the new way of working in Finland and Vietnam

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dc.contributor Aalto-yliopisto fi
dc.contributor Aalto University en
dc.contributor.advisor Petrulaitiene, Vitalija Dau, Kim 2017-06-13T07:42:08Z 2017-06-13T07:42:08Z 2017-06-12
dc.description.abstract PURPOSE OF THE STUDY This study investigated The New Way of Working from individual perspective based on three basic psychological needs; autonomy, relatedness, competence of self-determination theory. The New Way of Working is a combination of social, physical and virtual dimension. This study emphasised the people role in NWoW by positioning them as a separate dimension and approached from moti- vation theories. By satisfying three basic psychological needs, the essential nutriments for psychological well-being and growth, people can be motivated to perform better work activities. The study builds the connection of the workplace context to the motivation of people by identifying the basic needs that drive individuals to implement The New Way of Working socially, physically, or virtually. METHODOLOGY The research design is exploratory qualitative and undertaken at 17 third places, which were coffee shops and coworking spaces within a period of four week collecting data. 27 semi-structured interviews were conducted, 15 in Vietnam and 12 in Finland. Content analysis and user profiling were used to analyse and interpret the collected data. FINDINGS The findings demonstrate diverse individual drivers of The New Way of Working in Finland and Vietnam. Based on a set of various factors including nationality, age group, psychological climate, authority or job characteristics, an individual would create an environment through social, physical or virtual dimension, in which their psychological need can be supported. Six individual profiles of The New Way of Working based on three basic psychological needs were identified in this research: engagers are driven by the feeling of being related; self-governers want to feel autonomous while free-goers, team-builders, and task-doers only concentrate to fulfil their competence need. In contrast, passiviers are not driven to implement The New Way of Working to satisfy their basic psychological needs. In practice, this study proposes a framework of the user profiles based on psychological needs, from which organisations can understand the motivation of workers to implement suitable The New Way of Working practices. en
dc.format.extent 128+2
dc.language.iso en en
dc.title The individual drives of the new way of working in Finland and Vietnam en
dc.type G2 Pro gradu, diplomityö fi Insinööritieteiden korkeakoulu fi
dc.subject.keyword the new way of working en
dc.subject.keyword psychological needs en
dc.subject.keyword self-determination theory en
dc.subject.keyword Finland en
dc.subject.keyword Vietnam en
dc.subject.keyword NWoW en
dc.identifier.urn URN:NBN:fi:aalto-201706135536
dc.programme.major Creative Sustainability in Real Estate fi
dc.programme.mcode IA3026 fi
dc.type.ontasot Master's thesis en
dc.type.ontasot Diplomityö fi
dc.contributor.supervisor Junnila, Seppo
dc.programme Master’s Degree Programme in Real Estate Economics fi
dc.ethesisid Aalto 9292
dc.location P1

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