Beyond Prototypes: Drivers of Market Categorization in Functional Foods and Nanotechnology

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Title:	Beyond Prototypes: Drivers of Market Categorization in Functional Foods and Nanotechnology
Author(s):	Granqvist, Nina ; Ritvala, Tiina
Date:	2016
Language:	en
Pages:	210–237
Department:	Department of Management Studies
Series:	JOURNAL OF MANAGEMENT STUDIES, Volume 53, issue 2
ISSN:	0022-2380 1467-6486
DOI-number:	10.1111/joms.12164
Subject:	512 Business and management
Keywords:	categorization, comparative study, functional foods, market category, nanotechnology, 512 Business and management
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Citation: Granqvist , N & Ritvala , T 2016 , ' Beyond Prototypes: Drivers of Market Categorization in Functional Foods and Nanotechnology ' JOURNAL OF MANAGEMENT STUDIES , vol 53 , no. 2 , pp. 210–237 . DOI: 10.1111/joms.12164

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