The influence of Instagram celebrity endorsement on the purchase behaviour of the millennials: the impact of marketing collaborations between businesses and Instagram celebrities
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| Title: | The influence of Instagram celebrity endorsement on the purchase behaviour of the millennials: the impact of marketing collaborations between businesses and Instagram celebrities |
| Author(s): | Karppinen, Laura |
| Date: | 2017 |
| Language: | en |
| Pages: | 41 |
| Department: | Mikkelin kampus |
| Degree programme: | (Mikkeli) Bachelor’s Program in International Business |
| Thesis advisor(s): | Fodness, Dale |
| Keywords: | social media marketing, Instagram celebrity endorsement, Instagram business partnerships, future digital marketing |
| Full text: | Access to full text |
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