The influence of Instagram celebrity endorsement on the purchase behaviour of the millennials: the impact of marketing collaborations between businesses and Instagram celebrities

Karppinen, Laura

The influence of Instagram celebrity endorsement on the purchase behaviour of the millennials: the impact of marketing collaborations between businesses and Instagram celebrities



Title:	The influence of Instagram celebrity endorsement on the purchase behaviour of the millennials: the impact of marketing collaborations between businesses and Instagram celebrities
Author(s):	Karppinen, Laura
Date:	2017
Language:	en
Pages:	41
Department:	Mikkelin kampus
Thesis advisor(s):	Fodness, Dale
Keywords:	social media marketing, Instagram celebrity endorsement, Instagram business partnerships, future digital marketing
Full text:	Access to full text
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