The Role of Social Media in Corporate Crisis Communication

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dc.contributor Aalto University en
dc.contributor Aalto-yliopisto fi
dc.contributor.advisor Charles, Mirjaliisa Salminen, Joonas 2017-05-11T10:17:45Z 2017-05-11T10:17:45Z 2017
dc.description.abstract Objectives This study aimed to find out how the emergence of social media and its various platforms have changed corporate crisis communication. It also aimed to look at how companies utilize social networking channels in their crisis communication. The final objective for the paper was to find out if the general guidelines of crisis communication apply to communication through social media networking channels. Summary The study was conducted as a combination of a literature review on current research about crisis communication, and interviews of crisis communication professionals. The literature review identified the key crisis communication theories and the interviews built on those by asking more social media specific questions from the professionals. Conclusions It was identified in this study that the nature of crisis communication has changed due to the emergence of social media. Crises can develop much faster in social media and often, communication must be faster too. However, the general guidelines and theories of crisis communication usually still apply, but the companies must consider the often-intensifying effect of social media. According to this paper, companies can utilize social media in their crisis communication by using it before a crisis arises, using Twitter to communicate quickly, and addressing crises in the channels were the audience is discussing it. en
dc.format.extent 46
dc.format.mimetype application/pdf en
dc.language.iso en en
dc.title The Role of Social Media in Corporate Crisis Communication en
dc.type G1 Kandidaatintyö fi Kauppakorkeakoulu fi School of Business en
dc.contributor.department Mikkelin kampus fi
dc.subject.keyword communication en
dc.subject.keyword business communication en
dc.subject.keyword corporate communication en
dc.subject.keyword crisis communication en
dc.subject.keyword crisis management en
dc.subject.keyword crisis en
dc.subject.keyword social media en
dc.subject.keyword reputation management en
dc.identifier.urn URN:NBN:fi:aalto-201705114506
dc.type.ontasot Bachelor's thesis en
dc.type.ontasot Kandidaatintyö fi
dc.programme (Mikkeli) Bachelor’s Program in International Business en

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