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Negative Meaning Transfer in Celebrity Endorsement

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dc.contributor Aalto University en
dc.contributor Aalto-yliopisto fi
dc.contributor.advisor Shukla, Paurav
dc.contributor.author Huuskonen, Pinja
dc.date.accessioned 2017-05-11T10:12:12Z
dc.date.available 2017-05-11T10:12:12Z
dc.date.issued 2017
dc.identifier.uri https://aaltodoc.aalto.fi/handle/123456789/26030
dc.format.extent 45
dc.format.mimetype application/pdf en
dc.language.iso en en
dc.title Negative Meaning Transfer in Celebrity Endorsement en
dc.type G1 Kandidaatintyö fi
dc.contributor.school Kauppakorkeakoulu fi
dc.contributor.school School of Business en
dc.contributor.department Mikkelin kampus fi
dc.subject.keyword celebrity endorsement en
dc.subject.keyword meaning transfer en
dc.subject.keyword branding en
dc.subject.keyword self-brand connection en
dc.identifier.urn URN:NBN:fi:aalto-201705114446
dc.type.ontasot Bachelor's thesis en
dc.type.ontasot Kandidaatintyö fi
dc.programme (Mikkeli) Bachelor’s Program in International Business en


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