Generating Ideas on Online Platforms: A Case Study of “My Starbucks Idea

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dc.contributor Aalto-yliopisto fi
dc.contributor Aalto University en Hossain, Mokter Islam, K.M.Zahidul 2017-05-11T07:36:02Z 2017-05-11T07:36:02Z 2015
dc.identifier.citation Hossain , M & Islam , K M Z 2015 , ' Generating Ideas on Online Platforms: A Case Study of “My Starbucks Idea ' Arab Economic and Business Journal , vol 10 , no. 2 , pp. 102-111 . DOI: 10.1016/j.aebj.2015.09.001 en
dc.identifier.issn 2214-4625
dc.identifier.other PURE UUID: 63160148-e427-462d-a727-293d03cd9ed8
dc.identifier.other PURE ITEMURL:
dc.identifier.other PURE LINK:
dc.identifier.other PURE FILEURL:
dc.description.abstract The objective of this study is to explore the factors that are keys for an idea to be implemented on an online crowdsourcing platform. A data set of 320 implemented ideas from My Starbucks Idea – an online crowdsourcing platform – has been analyzed. We find that only one out of 500 users’ submitted ideas are selected for implementation. The number of implemented ideas increases significantly at the early stage of the platform. At the mature stage, even though an increasing number of ideas are submitted, implemented ideas are proportionately low. Among the three categories of ideas – product, experience, and involvement – ideas of the product category are implemented with lower values of some associated variables than that of the experience category whereas those values in the involvement category are higher. Linked ideas need lower scores than sole ideas to get implemented. The chance that an idea to be implemented largely depends on votes received by and points earned on that idea. en
dc.format.extent 102-111
dc.format.mimetype application/pdf
dc.language.iso en en
dc.relation.ispartofseries Arab Economic and Business Journal en
dc.relation.ispartofseries Volume 10, issue 2 en
dc.rights openAccess en
dc.subject.other 512 Business and management en
dc.subject.other 515 Psychology en
dc.subject.other 517 Political science en
dc.subject.other 113 Computer and information sciences en
dc.subject.other 520 Other social sciences en
dc.title Generating Ideas on Online Platforms: A Case Study of “My Starbucks Idea en
dc.type A1 Alkuperäisartikkeli tieteellisessä aikakauslehdessä fi
dc.description.version Peer reviewed en
dc.contributor.department Department of Industrial Engineering and Management en
dc.subject.keyword Crowdsourcing
dc.subject.keyword Idea generation
dc.subject.keyword Idea implementation
dc.subject.keyword Online platform
dc.subject.keyword 512 Business and management
dc.subject.keyword 515 Psychology
dc.subject.keyword 517 Political science
dc.subject.keyword 113 Computer and information sciences
dc.subject.keyword 520 Other social sciences
dc.identifier.urn URN:NBN:fi:aalto-201705113938
dc.identifier.doi 10.1016/j.aebj.2015.09.001
dc.type.version publishedVersion

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