Identifying relevant metrics as performance indicators in a B2B SaaS company: Case Smartly.io

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dc.contributor Aalto-yliopisto fi
dc.contributor Aalto University en
dc.contributor.advisor Pöyry, Essi
dc.contributor.author Auvinen, Riku
dc.date.accessioned 2017-04-13T10:26:25Z
dc.date.available 2017-04-13T10:26:25Z
dc.date.issued 2017-04-05
dc.identifier.uri https://aaltodoc.aalto.fi/handle/123456789/25159
dc.description.abstract Software-as-a-Service (SaaS) companies often operate in new, fast moving markets and industries making the measurement of operational performance more complicated as in e.g. traditional manufacturing business. When the companies are in the “hyper-growth” stage, generating massive losses due to investments in R&D and market penetration is not uncommon. Managers of such companies are often tied in day-to-day work in e.g. sales and recruiting, having limited time for business analysis and making sense of financial and non-financial data. The combination creates an evident need for clear performance indicators that show the health of the underlying business with a glance. To address this issue, a clear set of key performance indicators (KPI) is identified with the goal that the indicators would drive long-term shareholder value creation, motivated by the efficient markets theorem which states that investors value healthy companies with strong future cash flow potential. The KPI’s will be based on a theoretical framework derived from valuation theory, prior research regarding valuation of fast growing technology companies and metrics that investors follow in such companies. The theoretical framework is tested by gathering empirical evidence on whether the valuation factors can be observed in valuation levels of publicly listed SaaS companies by performing regression analysis with valuation level as the dependent variable and financial statement information as independent variables. The results show that valuation levels are strongly correlated with revenue growth and potential future profitability. en
dc.format.extent 60
dc.language.iso en en
dc.title Identifying relevant metrics as performance indicators in a B2B SaaS company: Case Smartly.io en
dc.type G2 Pro gradu, diplomityö fi
dc.contributor.school Perustieteiden korkeakoulu fi
dc.subject.keyword SaaS en
dc.subject.keyword software-as-a-service en
dc.subject.keyword valuation en
dc.subject.keyword metrics en
dc.subject.keyword kpi en
dc.identifier.urn URN:NBN:fi:aalto-201704133592
dc.programme.major Strateginen johtaminen fi
dc.programme.mcode Strateginen johtaminen fi
dc.type.ontasot Master's thesis en
dc.type.ontasot Diplomityö fi
dc.contributor.supervisor Maula, Markku
dc.programme Master’s Programme in Industrial Engineering and Management fi
dc.ethesisid Aalto 8606
dc.location P1


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