Business design: strategy practice in innovation consulting

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dc.contributor Aalto University en
dc.contributor Aalto-yliopisto fi
dc.contributor.advisor Vesa, Mikko Lobanov, Igor 2017-04-13T07:54:59Z 2017-04-13T07:54:59Z 2017
dc.description.abstract Escalating complexity of the business world establishes an organisation’s ability to innovate as its greatest competitive advantage. And as linear, rational approaches have proven insufficient for the goal, executives seek novel, creative ways to develop and realise breakthrough strategies. The concept of design thinking, centring around empathy, invention and learning, becomes instrumental in tackling business challenges and supporting innovation initiatives. By bringing about a hands-on toolkit, design professionals become well-equipped in developing offerings, improving operations and crafting strategies. Over the past decade, the discipline blending strategy with de'sign began to emerge in specialised consultancy. The large design firm, such as IDEO, Fjord and Doblin, launch strategic offering to drive business growth and align organisations. In parallel, design-led approaches thrive in innovation practices at the consulting majors, including BCG, McKinsey and Deloitte. The insider research aims to establish the relevance of business design by linking its practice to a holistic theoretical framework. Defining and describing the core approach of the discipline provides insights for both professionals and scholars at the intersection of design and strategic management. en
dc.format.extent 79
dc.format.mimetype application/pdf en
dc.language.iso en en
dc.title Business design: strategy practice in innovation consulting en
dc.type G2 Pro gradu, diplomityö fi Kauppakorkeakoulu fi School of Business en
dc.contributor.department Johtamisen laitos fi
dc.subject.keyword strategic thinking en
dc.subject.keyword design thinking en
dc.subject.keyword business design en
dc.subject.keyword design consulting en
dc.subject.keyword action research en
dc.subject.keyword insider research en
dc.identifier.urn URN:NBN:fi:aalto-201704133388
dc.type.ontasot Master's thesis en
dc.type.ontasot Maisterin opinnäyte fi
dc.programme International Design Business Management en
dc.subject.helecon johtaminen fi
dc.subject.helecon liiketalous fi
dc.subject.helecon strategia fi
dc.subject.helecon business design en
dc.subject.helecon konsultointi fi
dc.subject.helecon toimintatutkimus fi
dc.ethesisid 14957
dc.location P1 I fi

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