What is CSR in CSR Reporting? Case Apparel Retail Industry

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dc.contributor Aalto University en
dc.contributor Aalto-yliopisto fi
dc.contributor.advisor Eräranta, Kirsi
dc.contributor.author Herbert, Katarina
dc.date.accessioned 2017-02-14T08:49:17Z
dc.date.available 2017-02-14T08:49:17Z
dc.date.issued 2016
dc.identifier.uri https://aaltodoc.aalto.fi/handle/123456789/24557
dc.description.abstract Objectives Apparel retail industry has faced severe public criticism due to its abusive labor practices and the lack of commitment to Corporate Social Responsibility (CSR). However, in the recent years, apparel industry has gone through a major shift towards more responsible business and thus, its CSR practices have sparked wide interest among researchers. Nevertheless, only little attention has been paid to CSR communication in the apparel retail industry, especially in terms of CSR reporting. Today, corporate reports are considered to be the main channel to communicate CSR and therefore the objective of this study is to shed light on the CSR reporting in the apparel retail industry by answering to the following research question: How the apparel retailers use CSR reports to communicate the Corporate Social Responsibility? Methodology The empirical part of this study consisted of three (3) CSR reports published by large, global apparel retailers. The reports were examined by using qualitative content analysis method. The analysis utilized the conceptual framework formed bon the basis of existing literature to unfold the conceptualization of CSR, application of effective means of CSR communication and CSR message content in the CSR reports of apparel retail industry. Findings The findings of this study suggest that CSR concept in apparel retail industry is aligned with existing conceptualization presented in the literature and mainly consists of environmental responsibility, social responsibility, and profitability. CSR is approached strategically, which indicates a close relationship between CSR and the strategic objectives of the retailers as well as CSR is seen as a driver of economic performance. Moreover, the CSR communication in apparel retail industry aims to closely engage with company stakeholders while ensuring transparency and credibility in the reporting practices. Lastly, CSR message content in apparel retail industry focuses on the impact of CSR activities, business motives and how the CSR endeavors fit the company’s business purposes. en
dc.format.extent 88 + app. 2
dc.language.iso en en
dc.title What is CSR in CSR Reporting? Case Apparel Retail Industry en
dc.type G2 Pro gradu, diplomityö fi
dc.contributor.school Kauppakorkeakoulu fi
dc.contributor.school School of Business en
dc.contributor.department Johtamisen laitos fi
dc.subject.keyword corporate communication en
dc.subject.keyword corporate social responsibility en
dc.subject.keyword CSR reporting en
dc.subject.keyword CSR communication en
dc.identifier.urn URN:NBN:fi:aalto-201702142362
dc.type.ontasot Master's thesis en
dc.type.ontasot Maisterin opinnäyte fi
dc.programme Corporate Communication en
dc.subject.helecon viestintä fi
dc.subject.helecon yritysviestintä fi
dc.subject.helecon yhteiskuntavastuu fi
dc.subject.helecon raportit fi
dc.subject.helecon vaatetusteollisuus fi
dc.subject.helecon kannattavuus fi
dc.subject.helecon ympäristöjohtaminen fi
dc.ethesisid 14832
dc.location P1 I fi

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