Managing festival customer experience and its co-creation
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Managing festival customer experience and its co-creation
Title:
Managing festival customer experience and its co-creation
Author(s):
Somppi, Saaramaria
Date:
2016
Language:
en
Pages:
75
Department:
Johtamisen laitos
Thesis advisor(s):
Koivisto, Elina; Mattila, Pekka
Keywords:
customer experience management
,
value co-creation
,
festivals
,
events
Controlled terms:
palvelumuotoilu
,
asiakashallinta
,
kokemus
,
elämykset
,
tapahtumat
,
kulttuurijohtaminen
Location:
P1 I | Archive number:
14812
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Permanent link to this item:
http://urn.fi/URN:NBN:fi:aalto-201702142330
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[gradu] Kauppakorkeakoulu / BIZ
[3664]
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