Managing festival customer experience and its co-creation



Title:	Managing festival customer experience and its co-creation
Author(s):	Somppi, Saaramaria
Date:	2016
Language:	en
Pages:	75
Department:	Johtamisen laitos
Thesis advisor(s):	Koivisto, Elina; Mattila, Pekka
Keywords:	customer experience management, value co-creation, festivals, events
Controlled terms:	palvelumuotoilu, asiakashallinta, kokemus, elämykset, tapahtumat, kulttuurijohtaminen
Location:	P1 I \| Archive number: 14812 \| Printed copy in Archive
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Permanent link to this item: http://urn.fi/URN:NBN:fi:aalto-201702142330 Email this Export to RefWorks QR Code Print BibTex Tweet