Business models for consumer product reuse

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dc.contributor Aalto University en
dc.contributor Aalto-yliopisto fi
dc.contributor.advisor Juntunen, Jouni Yli-Opas, Riikka 2017-02-14T08:46:05Z 2017-02-14T08:46:05Z 2016
dc.description.abstract Circular economy and collaborative consumption are creating new, potentially more sustainable business opportunities today, but businesses operating in that space are scarcely researched. This study addressed the research gap, and concentrated on business models of companies enabling reuse of consumer products. The objective was to increase academic understanding of businesses operating within circular economy and collaborative consumption, and to provide practitioners with insights of the industry, by describing business models existing in the field today. The study was conducted as a qualitative multiple case study with five case companies. Data was gathered through interviews, and analyzed on the basis of earlier literature on circular economy, collaborative consumption, consumer product reuse, and business models. The results indicated that there are diverse business models in use, ranging from platforms for peer-to-peer exchanges, to turnkey solutions for consumers willing to reuse. Based on the study, a framework for consumer product reuse business models was developed. The specialties of the framework include the role of consumers as both suppliers and customers of a service, the importance of trust between peers, the role of a company in reuse, and a company’s aspirations for sustainability. en
dc.format.extent 68
dc.format.mimetype application/pdf en
dc.language.iso en en
dc.title Business models for consumer product reuse en
dc.type G2 Pro gradu, diplomityö fi Kauppakorkeakoulu fi School of Business en
dc.contributor.department Johtamisen laitos fi
dc.subject.keyword circular economy en
dc.subject.keyword collaborative consumption en
dc.subject.keyword reuse en
dc.subject.keyword business models en
dc.identifier.urn URN:NBN:fi:aalto-201702142327
dc.type.ontasot Master's thesis en
dc.type.ontasot Maisterin opinnäyte fi
dc.programme Management and International Business (MIB) en
dc.subject.helecon johtaminen fi
dc.subject.helecon kansainväliset yhtiöt fi
dc.subject.helecon kiertotalous fi
dc.subject.helecon jakamistalous fi
dc.subject.helecon kulutus fi
dc.subject.helecon kuluttajakäyttäytyminen fi
dc.subject.helecon kierrätys fi
dc.subject.helecon liiketalous fi
dc.subject.helecon mallit fi
dc.ethesisid 14811
dc.location P1 I fi

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