Negativity Bias in Media Multitasking

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dc.contributor Aalto-yliopisto fi
dc.contributor Aalto University en
dc.contributor.author Kätsyri, Jari
dc.contributor.author Kinnunen, Juha
dc.contributor.author Kusumoto, Kenta
dc.contributor.author Oittinen, Pirkko
dc.contributor.author Ravaja, Jaakko
dc.date.accessioned 2017-01-19T11:07:44Z
dc.date.issued 2016-05-04
dc.identifier.citation Kätsyri , J , Kinnunen , J , Kusumoto , K , Oittinen , P & Ravaja , J 2016 , ' Negativity Bias in Media Multitasking : The Effects of Negative Social Media Messages on Attention to Television News Broadcasts ' PLOS ONE , vol 11 , no. 5 , 0153712 . DOI: 10.1371/journal.pone.0153712 en
dc.identifier.issn 1932-6203
dc.identifier.other PURE UUID: 8f8dca02-8dd1-42bd-842b-cb65ed651a5e
dc.identifier.other PURE ITEMURL: https://research.aalto.fi/en/publications/negativity-bias-in-media-multitasking(8f8dca02-8dd1-42bd-842b-cb65ed651a5e).html
dc.identifier.other PURE FILEURL: https://research.aalto.fi/files/9936254/file.pdf
dc.identifier.uri https://aaltodoc.aalto.fi/handle/123456789/24272
dc.description.abstract Television viewers' attention is increasingly more often divided between television and "second screens", for example when viewing television broadcasts and following their related social media discussion on a tablet computer. The attentional costs of such multitasking may vary depending on the ebb and flow of the social media channel, such as its emotional contents. In the present study, we tested the hypothesis that negative social media messages would draw more attention than similar positive messages. Specifically, news broadcasts were presented in isolation and with simultaneous positive or negative Twitter messages on a tablet to 38 participants in a controlled experiment. Recognition memory, gaze tracking, cardiac responses, and self-reports were used as attentional indices. The presence of any tweets on the tablet decreased attention to the news broadcasts. As expected, negative tweets drew longer viewing times and elicited more attention to themselves than positive tweets. Negative tweets did not, however, decrease attention to the news broadcasts. Taken together, the present results demonstrate a negativity bias exists for social media messages in media multitasking; however, this effect does not amplify the overall detrimental effects of media multitasking. en
dc.format.extent 21
dc.format.mimetype application/pdf
dc.language.iso en en
dc.relation.ispartofseries PLOS ONE en
dc.relation.ispartofseries Volume 11, issue 5 en
dc.rights openAccess en
dc.subject.other 512 Business and management en
dc.title Negativity Bias in Media Multitasking en
dc.type A1 Alkuperäisartikkeli tieteellisessä aikakauslehdessä fi
dc.description.version Peer reviewed en
dc.contributor.department Department of Computer Science
dc.contributor.department Department of Information and Service Management en
dc.subject.keyword IMAGE MOTION
dc.subject.keyword SMALL SCREEN
dc.subject.keyword MEMORY
dc.subject.keyword RESPONSES
dc.subject.keyword EMOTION
dc.subject.keyword PERFORMANCE
dc.subject.keyword CAPACITY
dc.subject.keyword AROUSAL
dc.subject.keyword CONTEXT
dc.subject.keyword 512 Business and management
dc.identifier.urn URN:NBN:fi:aalto-201701191217
dc.identifier.doi 10.1371/journal.pone.0153712
dc.type.version publishedVersion


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