The value relevance of brand value estimates

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dc.contributor Aalto University en
dc.contributor Aalto-yliopisto fi Talvia, Tiina 2011-11-14T11:23:15Z 2011-11-14T11:23:15Z 2009
dc.description.abstract RESEARCH OBJECTIVES: The objective of this thesis is to explore the concept of brand and to examine whether brand value estimates calculated by an independent brand consultancy are value relevant i.e. they contain information that is used by investors in firm valuation. International Accounting Standards do not allow internally generated brands to be recognised in the balance sheet whereas brands acquired in business combinations are recognised in the balance sheet. The brand value estimates of the most valuable global and Finnish brands are examined. DATA: The data analysed in this thesis is obtained from the publications of Brand Finance that is an independent brand consultancy. Therefore the brand value estimates will not include any opportunistic bias. The brand values and brand ratings in year 2008 for the top 100 global brands and top 100 Finnish brands are examined in this thesis. The financial statement information needed in the empirical part of this thesis is collected from the Thomson One Banker database. RESEARCH RESULTS: The results of this thesis suggest that the brand values of the top 100 global brands are value relevant, i.e. they include information that investors use in firm valuation. However, it seems that the top 100 Finnish brand values are not value relevant at conventional significance levels. This finding is interesting since it is not in line with previous research that has found brand values to be value relevant. The reliability of Finnish brand value estimates would be an interesting area for further research. en
dc.format.extent 85
dc.language.iso en en
dc.title The value relevance of brand value estimates en
dc.type G2 Pro gradu, diplomityö fi Kauppakorkeakoulu fi School of Economics en
dc.contributor.department Department of Accounting and Finance en
dc.contributor.department Laskentatoimen ja rahoituksen laitos fi
dc.subject.keyword Brand Values
dc.subject.keyword Intangible Assets
dc.subject.keyword IAS 38
dc.subject.keyword IFRS 3
dc.subject.keyword Value Relevance
dc.identifier.urn URN:NBN:fi:aalto-201111181151
dc.type.dcmitype text en
dc.programme.major Accounting en
dc.programme.major Laskentatoimi fi
dc.type.ontasot Master's thesis en
dc.type.ontasot Pro gradu tutkielma fi
dc.subject.helecon laskentatoimi
dc.subject.helecon accounting
dc.subject.helecon brandit
dc.subject.helecon brands
dc.subject.helecon aineeton omaisuus
dc.subject.helecon immaterial property
dc.subject.helecon standardit
dc.subject.helecon standards
dc.ethesisid 12107 2009-05-18
dc.location P1 I

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