Shanzhai products in everyday life: Ethnographic fieldwork in China

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dc.contributor Aalto University en
dc.contributor Aalto-yliopisto fi
dc.contributor.advisor Keinonen, Turkka Wu, Yiying 2016-12-22T10:42:03Z 2016-12-22T10:42:03Z 2011
dc.description.abstract In China, authentic and shanzhai (which is related to English words of copy, fake, counterfeit and grassroots) products coexist. Widely used by a large amount of Chinese users, shanzhai products that play a significant role in users’ everyday life have integrated in the Chinese society. My master thesis is an ethnographic research to investigate shanzhai phenomenon from the perspective of users. In my work, I aim to write a “thick description” (Geertz, 1973) in details of the situated behaviors of shanzhai users focusing on everyday use of particular product categories, as well as users’ perceptions. Therefore, the materiality of use and users will be described through real-life stories of my informants and their cultural context. By doing so, shanzhai products will not be over-simplified merely as “brand-alike products with lower price”, but rather as the extensions of the user (subject) who purchases and uses particular shanzhai product categories in a socially accepted way in which s/he carefully enacts the identity, solicits comfort, pride and avoids anxiety, shame. en
dc.format.extent 127
dc.format.mimetype application/pdf en
dc.language.iso en en
dc.title Shanzhai products in everyday life: Ethnographic fieldwork in China en
dc.type G2 Pro gradu, diplomityö fi Taiteiden ja suunnittelun korkeakoulu fi School of Arts, Design and Architecture en
dc.subject.keyword shanzhai en
dc.subject.keyword everyday life en
dc.subject.keyword consumption en
dc.subject.keyword ethnography en
dc.identifier.urn URN:NBN:fi:aalto-201612226070
dc.type.ontasot Master's thesis en
dc.type.ontasot Maisterin opinnäyte fi
dc.contributor.supervisor Keinonen, Turkka
dc.programme fi

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