From "corporate mumbo jumbo" to relevancy: a case study of corporate values

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dc.contributor Aalto-yliopisto fi
dc.contributor Aalto University en
dc.contributor.author Peltonen, Tuulikki
dc.date.accessioned 2016-11-01T11:20:30Z
dc.date.available 2016-11-01T11:20:30Z
dc.date.issued 2016
dc.identifier.uri https://aaltodoc.aalto.fi/handle/123456789/23084
dc.description.abstract Purpose - The purpose of this Master's thesis is to explore the phenomenon of espoused organizational values and their internal communication from a critical perspective. One approach to values in the context of an organization is described to produce fresh insights on the topic in corporate communication as a field of research. Methodology and data - The thesis provides an empirical single-case study in an IT consultancy employing 750 people. The research followed a qualitative approach. The data were collected from a qualitative online survey and semi-structured interviews. Findings - The findings encouraged to approach espoused organizational values from a critical perspective: it was questioned whether a company as a single entity can have values. It was suggested that it is beneficial for a modern organization to listen to the values of individuals and let people discuss, meet and create new knowledge based on their interests. Strengthening core qualities (in the case competence, creativity and business sense) that show as the fulfillment of the service promise, was seen as more central and relevant than promoting corporate values as "rules" for human thought and behavior. Practical implications - The case study has many interesting aspects for other organizations. It stresses the importance of organizational culture in the "war for talent" and shows a topical benchmark in this topic. The empirical research explains how the core qualities are tied to the recruitment, talent management and knowledge sharing of the organization. en
dc.format.extent 96
dc.language.iso en en
dc.title From "corporate mumbo jumbo" to relevancy: a case study of corporate values en
dc.type G2 Pro gradu, diplomityö fi
dc.contributor.school Kauppakorkeakoulu fi
dc.contributor.school School of Business en
dc.contributor.department Johtamisen laitos fi
dc.contributor.department Department of Management Studies en
dc.subject.keyword values
dc.subject.keyword arvot
dc.subject.keyword espoused organizational values
dc.subject.keyword julkilausutut organisaatioarvot
dc.subject.keyword corporate values
dc.subject.keyword yritysarvot
dc.subject.keyword values enactment
dc.subject.keyword value congruence
dc.subject.keyword core qualities
dc.subject.keyword ydinominaisuudet
dc.subject.keyword organizational culture
dc.subject.keyword organisaatiokulttuuri
dc.subject.keyword internal communication
dc.subject.keyword sisäinen viestintä
dc.subject.keyword corporate communication
dc.subject.keyword yritysviestintä
dc.subject.keyword values-based management
dc.subject.keyword arvoperusteinen johtaminen
dc.subject.keyword leadership philosophy
dc.subject.keyword johtamisfilosofia
dc.identifier.urn URN:NBN:fi:aalto-201801181082
dc.type.dcmitype text en
dc.programme.major MSc program in Corporate Communication fi
dc.programme.major MSc program in Corporate Communication en
dc.type.ontasot Pro gradu tutkielma fi
dc.type.ontasot Master's thesis en
dc.ethesisid 14724
dc.date.dateaccepted 2016-09-05
dc.location P1 I


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