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Good Practices of the Lean Startup Methodology: Benefits, challenges and recommendations

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dc.contributor Aalto-yliopisto fi
dc.contributor Aalto University en
dc.contributor.advisor Mitts, Håkan
dc.contributor.author Salas Martinez, Marc
dc.date.accessioned 2016-08-26T09:06:55Z
dc.date.available 2016-08-26T09:06:55Z
dc.date.issued 2016-08-24
dc.identifier.uri https://aaltodoc.aalto.fi/handle/123456789/21615
dc.description.abstract Most companies strive to capitalize on new business opportunities to innovate and develop new business models. The recent popularity of Lean Startup methodology in the startup scene suggests its potential applicability for the creation of new businesses in a corporate context. Therefore, this thesis identifies how to apply Lean Startup practices in software companies. The research was conducted as a literature review and a qualitative study, including semi-structured interviews from three Finnish software companies. Furthermore, the study provides a within-case and cross-case analysis of the positive and negative effects and recommendations for applying Lean Startup practices in software companies. The results indicate that there is resistance to change towards a more innovative company culture, insufficient knowledge and understanding of the Lean Startup, and its practices require time to be learnt. Moreover, the lack of proper communication of the Lean Startup benefits creates rejection from external teams. Nevertheless, the results reveal that the top management commitment to communicate and demonstrate early on what the Lean Startup is can help software companies and customers accept more readily the methodology and shift the company culture mindset towards a more innovative mindset. Furthermore, the results confirm that the Lean Startup application adds customer validation to the product development process, enabling faster product/market fits and data-driven decision-making that improves the process accuracy and speed. Moreover, the innovation accounting practice supports the learning about customer behavior. In contrast, the results show that teams not working together in the same location, customers rigidness and low or high volume of feedback can reduce the product development process speed. Consequently, software companies should communicate and demonstrate very early on the benefits of the Lean Startup methodology to employees and customers to help them understand, learn and adopt its practices while embracing a more innovative culture. en
dc.format.extent x+120
dc.format.mimetype application/pdf en
dc.language.iso en en
dc.title Good Practices of the Lean Startup Methodology: Benefits, challenges and recommendations en
dc.type G2 Pro gradu, diplomityö fi
dc.contributor.school Perustieteiden korkeakoulu fi
dc.subject.keyword lean startup en
dc.subject.keyword innovation en
dc.subject.keyword entrepreneurship en
dc.subject.keyword build-measure-learn en
dc.subject.keyword GOOB en
dc.subject.keyword MVP en
dc.identifier.urn URN:NBN:fi:aalto-201608263071
dc.programme.major Service Design and Engineering / Innovation and Entrepreneurship fi
dc.programme.mcode IL3005 / T234-3 fi
dc.type.ontasot Master's thesis en
dc.type.ontasot Diplomityö fi
dc.contributor.supervisor Kauppinen, Marjo
dc.programme Master's Programme in Service Design and Engineering (SDE) fi
local.aalto.openaccess yes
dc.rights.accesslevel openAccess
local.aalto.idinssi 54283
dc.type.publication masterThesis
dc.type.okm G2 Pro gradu, diplomityö

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