Attracting gen Y business graduates to small businesses

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dc.contributor Aalto-yliopisto fi
dc.contributor Aalto University en
dc.contributor.author Niiranen, Kirsi
dc.date.accessioned 2016-08-16T11:35:49Z
dc.date.available 2016-08-16T11:35:49Z
dc.date.issued 2014
dc.identifier.uri https://aaltodoc.aalto.fi/handle/123456789/21348
dc.description.abstract The main objective of this thesis is to understand better the process of attracting Gen Y business graduates to small businesses. Small firms need to recruit new employees in order to grow, and Gen Y business graduates are very interesting potential employees for them due to their technical skills, internationality and their willingness to succeed. However, small businesses face many challenges in recruiting when compared to larger companies: Limited resources affect also their possibilities in recruiting. Therefore, the secondary object of this thesis is to find practical suggestions and advice for managers who are aiming to attract Gen Y business graduates. Some research around this topic exists but there is room for more qualitative studies that can deepen the understanding around this topic. Qualitative method is thus chosen. Six recent business graduates are interviewed on this topic. Their overall perceptions on employers are discussed and their personal decision-making in employment described. Common views and perceptions are summarized and compared with the existing research. From the point of view of a small business the following themes should be analyzed and discussed when aiming to recruit Gen Y business graduates: 1) Possibilities for learning and advancement, 2) Importance of the personal performance on the whole business, 3) Consideration of personal well-being of employees and communicating it, 4) Extended personal networks of the managers and current employees as a source of applicants, and 5) Targeting of a specific group of graduates. Shortly, there are graduates who prefer working for small businesses and generally many positive sides are identified. Finally, it is the job itself that matters. The findings presented should be taken into consideration to make the job as interesting as possible. en
dc.format.extent 93
dc.language.iso en en
dc.title Attracting gen Y business graduates to small businesses en
dc.type G2 Pro gradu, diplomityö fi
dc.contributor.school Kauppakorkeakoulu fi
dc.contributor.school School of Business en
dc.contributor.department Johtamisen laitos fi
dc.contributor.department Department of Management Studies en
dc.subject.keyword small firms
dc.subject.keyword Gen Y
dc.subject.keyword recruitment practices
dc.identifier.urn URN:NBN:fi:aalto-201609083562
dc.type.dcmitype text en
dc.programme.major MSc program in Entrepreneurship fi
dc.programme.major MSc program in Entrepreneurship en
dc.type.ontasot Pro gradu tutkielma fi
dc.type.ontasot Master's thesis en
dc.subject.helecon yrittäjyys
dc.subject.helecon entrepreneurship
dc.subject.helecon pienyritykset
dc.subject.helecon small businesses
dc.subject.helecon rekrytointi
dc.subject.helecon recruiting
dc.subject.helecon kaupallinen koulutus
dc.subject.helecon business education
dc.ethesisid 14526
dc.date.dateaccepted 2014-11-28
dc.location P1 I


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