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Identity work and consumption in consultancy firms

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dc.contributor Aalto-yliopisto fi
dc.contributor Aalto University en
dc.contributor.author Blakaj, Hedon
dc.date.accessioned 2016-08-16T11:35:45Z
dc.date.available 2016-08-16T11:35:45Z
dc.date.issued 2013
dc.identifier.uri https://aaltodoc.aalto.fi/handle/123456789/21313
dc.description.abstract This thesis takes the role of consumption as a lens to study how employees of a consultancy firm engage in identity work. It argues that the existing literature explaining the relationship between organizational identity and identity work is limited. This study suggests that consumption as a construct enables an explanation of the aforementioned relationship. Particularly findings from this study suggest that consumption: (i) fosters homology between consultants and clients (ii), consultants use consumption as a resource to construct a sense of identity as well as to do work, (iii) suggest that consultants' consumption practices are influenced by the organizational identity, and, (iv) organizational identity is refined through employee consumption practices. This thesis concludes by discussing the importance of consumption to organizational identity and identity work, as well as areas for future research. en
dc.format.extent 40
dc.format.mimetype application/pdf en
dc.language.iso en en
dc.title Identity work and consumption in consultancy firms en
dc.type G2 Pro gradu, diplomityö fi
dc.contributor.school Kauppakorkeakoulu fi
dc.contributor.school School of Business en
dc.contributor.department Johtamisen laitos fi
dc.contributor.department Department of Management Studies en
dc.subject.keyword Consumption
dc.subject.keyword Identity work
dc.subject.keyword Organizational Identity
dc.subject.keyword Homology
dc.identifier.urn URN:NBN:fi:aalto-201609083527
dc.type.dcmitype text en
dc.programme.major Organisaatiot ja johtaminen fi
dc.programme.major Organization and Management en
dc.type.ontasot Pro gradu tutkielma fi
dc.type.ontasot Master's thesis en
dc.subject.helecon johtaminen
dc.subject.helecon management
dc.subject.helecon toimialat
dc.subject.helecon business branches
dc.subject.helecon konsultointi
dc.subject.helecon consulting
dc.subject.helecon työ
dc.subject.helecon work
dc.subject.helecon identiteetti
dc.subject.helecon identity
dc.subject.helecon työntekijät
dc.subject.helecon workers
dc.subject.helecon organisaatio
dc.subject.helecon organization
dc.subject.helecon kulutus
dc.subject.helecon consumption
dc.subject.helecon kuluttajakäyttäytyminen
dc.subject.helecon consumer behaviour
dc.ethesisid 14491
dc.date.dateaccepted 2013-06-17
dc.location P1 I
local.aalto.openaccess yes
local.aalto.idthes 14491


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