Incentives in fundraising: Evidence from a large scale natural field experiment in Finland

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dc.contributor Aalto-yliopisto fi
dc.contributor Aalto University en
dc.contributor.author Ojantakanen, Annika Saija Sofia
dc.date.accessioned 2016-08-16T11:35:43Z
dc.date.available 2016-08-16T11:35:43Z
dc.date.issued 2011
dc.identifier.uri https://aaltodoc.aalto.fi/handle/123456789/21290
dc.description.abstract The purpose of this study is to analyze the impact of various fundraising incentives and mechanisms on the donation behavior of Finnish households. This study is conducted as a Natural Field Experiment and measures the effect of challenge and “per-head” matching gifts on the total donations received from households. A challenge gift is an unconditional commitment by the donor, or a set of donors, to provide a given sum of money to a cause. A “per-head” matching gift is a conditional commitment by the leadership donors to donate a given sum, up to the maximum amount the leader donor is prepared to give, for every household that decides to contribute. Further, this study examines the effect of different “tick-the-box” amounts on the payment sheets of the mail-solicitations on total contributions made by the approached households. The fundraising campaign conducted for the Cancer Society raised in total over 80,000 euros. I find that the higher ‘tick-the-box’ treatment of €20/€60/€100 compared to €10/€30/€50 induces significantly higher average contributions with no significant change in response rate. I also find that introducing a challenge gift or a fixed matching gift does not affect the average contributions or the response rate of households. However, if a challenge gift is introduced, the larger challenge gift leads to slightly higher average contributions with no significant change in response rate. Conversely, however, if a fixed matching gift is introduced, the smaller gift leads to slightly higher average contributions with no significant change in response rate. en
dc.format.extent 73
dc.language.iso en en
dc.title Incentives in fundraising: Evidence from a large scale natural field experiment in Finland en
dc.type G2 Pro gradu, diplomityö fi
dc.contributor.school Kauppakorkeakoulu fi
dc.contributor.school School of Business en
dc.contributor.department Rahoituksen laitos fi
dc.contributor.department Department of Finance en
dc.identifier.urn URN:NBN:fi:aalto-201609083504
dc.type.dcmitype text en
dc.programme.major Rahoitus fi
dc.programme.major Finance en
dc.type.ontasot Pro gradu tutkielma fi
dc.type.ontasot Master's thesis en
dc.subject.helecon rahoitus
dc.subject.helecon financing
dc.subject.helecon hyväntekeväisyys
dc.subject.helecon charity
dc.subject.helecon varainhankinta
dc.subject.helecon fundraising
dc.ethesisid 14468
dc.date.dateaccepted 2011-11-30
dc.location P1 I


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