Do online social networks help to get a job? A study on online social networks as a recruitment method in Russia

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dc.contributor Aalto-yliopisto fi
dc.contributor Aalto University en
dc.contributor.author Drobysheva, Alena
dc.date.accessioned 2016-08-16T11:35:41Z
dc.date.available 2016-08-16T11:35:41Z
dc.date.issued 2010
dc.identifier.uri https://aaltodoc.aalto.fi/handle/123456789/21280
dc.description.abstract Introduction Online social networks play an important role in business practices and recruitment is not an exception. At the same time, there is a clear shortage of research about online social networks and their applicability as a recruitment method. Therefore this topic was chosen for this master thesis study. Objective of the Research This study aims to find out what factors make online social networks a useful tool when searching for employment and make practical recommendations on how to use social networking sites to job seekers’ advantage. The study will be geographically limited to Russia since different cultural factors can influence the choice of job search methods in different countries and in order to net out this effect one country was chosen. Methodology The multi method research approach was used in this study. Data was collected utilizing observations, online questionnaire, semi-structured interviews and secondary data. Findings and Conclusions It can be concluded that SNSs are emerging as an important recruitment method in Russia. It was found that job candidates regard online social networks as a very good way to be passively looking for a job as well as receive up to date information about job offerings. Recruiters consider online social networks to be a useful recruitment method due to large candidates’ pool, cost savings and educational benefits. The use of SNSs as recruitment method is expected to grow in the next few years. en
dc.format.extent 85
dc.format.mimetype application/pdf en
dc.language.iso en en
dc.title Do online social networks help to get a job? A study on online social networks as a recruitment method in Russia en
dc.type G2 Pro gradu, diplomityö fi
dc.contributor.school Kauppakorkeakoulu fi
dc.contributor.school School of Business en
dc.contributor.department Markkinoinnin ja johtamisen laitos fi
dc.contributor.department Department of Marketing and Management en
dc.subject.keyword Online social networks
dc.subject.keyword recruitment
dc.subject.keyword recruitment method
dc.identifier.urn URN:NBN:fi:aalto-201609083494
dc.type.dcmitype text en
dc.programme.major Kansainvälinen liiketoiminta fi
dc.programme.major International Business en
dc.type.ontasot Pro gradu tutkielma fi
dc.type.ontasot Master's thesis en
dc.subject.helecon kansainväliset yhtiöt
dc.subject.helecon international companies
dc.subject.helecon rekrytointi
dc.subject.helecon recruiting
dc.subject.helecon internet
dc.subject.helecon internet
dc.subject.helecon verkostot
dc.subject.helecon networks
dc.subject.helecon sosiaalinen media
dc.subject.helecon social media
dc.subject.helecon Venäjä
dc.subject.helecon Russia
dc.ethesisid 14458
dc.date.dateaccepted 2010-06-03
dc.location P1 I


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