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Visual communication in CSR reporting - The use of pictures and colors in six car industry CSR reports

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dc.contributor Aalto-yliopisto fi
dc.contributor Aalto University en
dc.contributor.author Pallasvirta, Tapio
dc.date.accessioned 2016-08-16T11:35:41Z
dc.date.available 2016-08-16T11:35:41Z
dc.date.issued 2010
dc.identifier.uri https://aaltodoc.aalto.fi/handle/123456789/21279
dc.description.abstract Objectives of the study The objective of the study was to find out what kinds of pictures and colors are used in car industry CSR reporting and to describe how these elements are utilized. Also, the communicational roles and messages of pictures and colors were analyzed. Data, methodology and theoretical framework The research data consisted of six CSR reports from large international car manufacturers. The reports were analyzed through qualitative research methods from an interdisciplinary perspective. The theoretical framework consisted of rhetorics and semiotics in addition to theories and models for analyzing pictures and colors. In the background, factors such as the constraints set by corporate visual identities were also taken into consideration. Findings and conclusions Pictures and colors were found to have a large role in the visual appearance of the reports. In addition to their more obvious functions, such as decoration, they were also found to possess communicational value and messages other than their literal content and appearance. One of the main purposes of these elements is to communicate company values and construct desired corporate images. In practice, this was found to be accomplished through the use of semiotic techniques such as metaphors and metonyms in addition to functioning as symbolic, iconic and indexical signs. en
dc.format.extent 110
dc.language.iso en en
dc.title Visual communication in CSR reporting - The use of pictures and colors in six car industry CSR reports en
dc.type G2 Pro gradu, diplomityö fi
dc.contributor.school Kauppakorkeakoulu fi
dc.contributor.school School of Business en
dc.contributor.department Kielten ja viestinnän laitos fi
dc.contributor.department Department of Languages and Communication en
dc.subject.keyword visual
dc.subject.keyword visuaalinen
dc.subject.keyword semiotics
dc.subject.keyword semiotiikka
dc.subject.keyword business communication
dc.subject.keyword yritysviestintä
dc.subject.keyword kestävä kehitys
dc.subject.keyword sustainable development
dc.identifier.urn URN:NBN:fi:aalto-201609083493
dc.type.dcmitype text en
dc.programme.major International Business Communication fi
dc.programme.major International Business Communication en
dc.type.ontasot Pro gradu tutkielma fi
dc.type.ontasot Master's thesis en
dc.subject.helecon viestintä
dc.subject.helecon communication
dc.subject.helecon yritysviestintä
dc.subject.helecon business communication
dc.subject.helecon visuaalinen
dc.subject.helecon visual
dc.subject.helecon semiotiikka
dc.subject.helecon semiotics
dc.ethesisid 14457
dc.date.dateaccepted 2010-05-11
dc.location P1 I
local.aalto.openaccess no
local.aalto.idthes 14457

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