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Framing activities and the co-evolvement of products and operations in new ventures

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dc.contributor Aalto-yliopisto fi
dc.contributor Aalto University en
dc.contributor.author Kirjavainen, Senni
dc.contributor.author Björklund, Tua A.
dc.contributor.author Laakso, Miko
dc.date.accessioned 2016-08-16T09:01:12Z
dc.date.available 2016-08-16T09:01:12Z
dc.date.issued 2016
dc.identifier.citation Kirjavainen, Senni; Björklund, Tua A.; Laakso, Miko. 2016. Framing activities and the co-evolvement of products and operations in new ventures. Proceedings of NordDesign 2016, August 10-12 2016, Trondheim, Norway. 10. ISBN 978-1-904670-81-0 (electronic). ISBN 978-1-904670-80-3 (printed). en
dc.identifier.isbn 978-1-904670-81-0 (electronic)
dc.identifier.isbn 978-1-904670-80-3 (printed)
dc.identifier.uri https://aaltodoc.aalto.fi/handle/123456789/21264
dc.description.abstract New ventures need to simultaneously develop both their first offering and the operations of the venture itself. This paper extends the notion of problem-solution co-evolvement from product design to venture design, presenting results from four new Finnish ventures in the midst of creating their first offering market-ready. Based on qualitative analysis of interviews of the entrepreneur teams of these ventures, it is suggested that differences in how the venture idea is initially approached translates into different types of co-evolvement between the offering and the operations of the new ventures. In two of the companies, the product frame had been collaboratively created and remained relatively stable. Development activities within product, business model and working practices did not require large changes in the other arenas. In contrast, the product frame was shifting in the two other ventures, and the co- evolvement of the product problem and solutions had major implications for the business model and operations, and vice versa. The entrepreneurs in these companies would have seemingly benefited from having more structured systematic micro-level working practices to balance the variance in the offering and operations. By conceptually linking venture formation to co-evolvement resulting from the initial frame of development efforts, the study serves to strengthen the link between product development and entrepreneurship research. en
dc.format.extent 10
dc.format.mimetype application/pdf en
dc.language.iso en en
dc.publisher The Design Society en
dc.publisher The Design Society fi
dc.relation.ispartof Proceedings of NordDesign 2016, August 10-12 2016, Trondheim, Norway en
dc.rights © 2016 The Design Society en
dc.subject.other Design en
dc.subject.other Entrepreneurship en
dc.title Framing activities and the co-evolvement of products and operations in new ventures en
dc.type A4 Artikkeli konferenssijulkaisussa fi
dc.description.version Peer reviewed en
dc.rights.holder The Design Society
dc.contributor.school Factoryt fi
dc.contributor.school Factories en
dc.contributor.department Design Factory fi
dc.contributor.department Design Factory en
dc.subject.keyword new ventures en
dc.subject.keyword new product development en
dc.subject.keyword early design phases en
dc.subject.keyword framing en
dc.subject.keyword co-evolvement of offering and operations en
dc.identifier.urn URN:ISBN:978-1-904670-81-0
dc.type.dcmitype text en
dc.type.version Final published version en


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