Success factors of place marketing : a study of place marketing practices in Northern Europe and the United States

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dc.contributor Aalto-yliopisto fi
dc.contributor Aalto University en Rainisto, Seppo K. 2012-02-10T08:54:28Z 2012-02-10T08:54:28Z 2003-09-19
dc.identifier.isbn 951-22-6684-9
dc.identifier.issn 1457-6929
dc.description.abstract The aim of the present study is to evaluate which are the most critical success factors in place marketing, and how these factors could be utilised in place development. The study builds a framework and analyses place marketing practices from the perspectives of the process, assessment criteria and success factors. The main research focus is on marketing management aspects in place marketing. The primary theoretical background and concepts in place marketing for this study consist of marketing theory, branding, assessment criteria, process, place development, local economic development and non-profit organisations. This study uses a theory building, qualitative case research agenda, with an embedded, longitudinal and multiple case design. The study applies the theoretical framework of successful place marketing in an empirical research with the case locations of the Helsinki, Stockholm, Copenhagen and Chicago regions. The field research was carried out between April 2002 and March 2003. This study investigates also how Northern European versus U. S. place marketers differ in their practices and comes to the conclusion that both regions can benefit from a study of each other's practices. This study contributes to the literature by "translating" the key concepts of corporate marketing theory for places, forms a conceptual framework and makes 35 propositions about general place marketing practices and its specific success factors. The study makes a managerial contribution by giving recommendations for place marketing practices, and by offering a new and holistic framework to help places move to a more systematic and effective marketing approach. Strategic marketing can be also applied to places, and the tools of corporate marketing can be transferred to place marketing. Places can also be branded, through creating and communicating a place identity, which increases a place's attraction. en
dc.format.extent 271
dc.format.mimetype application/pdf
dc.language.iso en en
dc.publisher Helsinki University of Technology en
dc.publisher Teknillinen korkeakoulu fi
dc.relation.ispartofseries Doctoral dissertations / Helsinki University of Technology, Institute of Strategy and International Business en
dc.relation.ispartofseries 2003 / 4 en
dc.subject.other Economics en
dc.title Success factors of place marketing : a study of place marketing practices in Northern Europe and the United States en
dc.type G4 Monografiaväitöskirja fi
dc.description.version reviewed en
dc.contributor.department Department of Industrial Engineering and Management en
dc.contributor.department Tuotantotalouden osasto fi
dc.subject.keyword place development en
dc.subject.keyword place marketing en
dc.subject.keyword place customer en
dc.subject.keyword place branding en
dc.subject.keyword success factors en
dc.identifier.urn urn:nbn:fi:tkk-000746
dc.type.dcmitype text en
dc.type.ontasot Väitöskirja (monografia) fi
dc.type.ontasot Doctoral dissertation (monograph) en
dc.contributor.lab Institute of Strategy and International Business en
dc.contributor.lab Yritysstrategian ja kansainvälisen liiketoiminnan laboratorio fi

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