Designing a service experience: An storytelling game of service design

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dc.contributor Aalto-yliopisto fi
dc.contributor Aalto University en
dc.contributor.advisor Sorsamäki, Marita
dc.contributor.author Henao Rincon, Eliana
dc.date.accessioned 2016-06-17T12:55:24Z
dc.date.available 2016-06-17T12:55:24Z
dc.date.issued 2016-06-07
dc.identifier.uri https://aaltodoc.aalto.fi/handle/123456789/21066
dc.description.abstract Feelings, experiences and interpretations are part of people behaviour. The nature to send out signals that express humans emotions is inherent instinct. Service Design and Brand Storytelling will be explored as a mixture of methods and practical experiences with the intention for people to relate with their emotions and behaviours. Exploring the intangibles of experience creation align with the Brand values. The user will play an active role in the story of their own experiences. Digital transformation is perceived as an advantage to co-create ideas and develop and empathic connection between the users, the organization and the designers. Between the tangible and the intangible. Service design and Brand values are capable of reaching a wider audience, when different methods for designing experiences are combined, the result of this practise is IDEA CARDS a smooth directed focused ideation process. A Coherent storytelling that can be developed into a Minimal Viable Product. Offers the possibility to iterate, evaluate and compress ideas into stores and journey that help to understand the users, the context and the brand – the business. en
dc.format.extent 82+62
dc.format.mimetype application/pdf en
dc.language.iso en en
dc.title Designing a service experience: An storytelling game of service design en
dc.type G2 Pro gradu, diplomityö fi
dc.contributor.school Perustieteiden korkeakoulu fi
dc.subject.keyword Service design en
dc.subject.keyword Business design en
dc.subject.keyword Brand storytelling en
dc.subject.keyword Service experience en
dc.subject.keyword Card methods en
dc.subject.keyword Brain storming en
dc.identifier.urn URN:NBN:fi:aalto-201606172674
dc.programme.major International Design Business Management fi
dc.programme.mcode SCI3062 fi
dc.type.ontasot Master's thesis en
dc.type.ontasot Diplomityö fi
dc.contributor.supervisor Vartiainen, Matti
dc.programme Master’s Degree Programme in International Design Business Management (IDBM) fi


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