Designing a service experience: An storytelling game of service design

Abstract

Feelings, experiences and interpretations are part of people behaviour. The nature to send out signals that express humans emotions is inherent instinct. Service Design and Brand Storytelling will be explored as a mixture of methods and practical experiences with the intention for people to relate with their emotions and behaviours. Exploring the intangibles of experience creation align with the Brand values. The user will play an active role in the story of their own experiences. Digital transformation is perceived as an advantage to co-create ideas and develop and empathic connection between the users, the organization and the designers. Between the tangible and the intangible. Service design and Brand values are capable of reaching a wider audience, when different methods for designing experiences are combined, the result of this practise is IDEA CARDS a smooth directed focused ideation process. A Coherent storytelling that can be developed into a Minimal Viable Product. Offers the possibility to iterate, evaluate and compress ideas into stores and journey that help to understand the users, the context and the brand – the business.