Satisfaction and continuance intention of online information search: Case example of Finnish travel search

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dc.contributor Aalto-yliopisto fi
dc.contributor Aalto University en
dc.contributor.author Vu, Huyen
dc.date.accessioned 2016-06-14T06:01:08Z
dc.date.available 2016-06-14T06:01:08Z
dc.date.issued 2016
dc.identifier.uri https://aaltodoc.aalto.fi/handle/123456789/20744
dc.description.abstract This study is aimed to examine the effects of pre-purchase uncertainty and information search strategy on purchase satisfaction and continuance intention to use online information search. Also Internet usage experience was examined to see whether it influences the aforementioned main effects. To achieve this, the study develops hypotheses based on prior literature and test the conceptual model on the dataset of Finnish residents searching travel information. Data was collected through a mail questionnaire, sent to 2000 Finnish residents in 2006. The method of data analysis is two-step structural equation modeling. Some of the key findings include that uncertainty has negative effect on perceived satisfaction and on continuance intention to use online information search; purchase satisfaction is a strong predictor of continuance intention to use online information search. Besides, the result suggested that demographic variables like age and education also have significant control effects on online information search behaviors. Generally the findings help marketer and system designers to enhance their understanding of consumer information search behavior, the relationship among the elements of pre-purchase uncertainty, perceived satisfaction and continuance intention to use online information search. With proper segmentation based on demographics, there should be tailored communication strategy for separate consumers groups. Moreover, it is encouraged that investments be made in improving quality of online information presence, which will increase the dominance and profitability of e-commerce. Key limitations of the study were acknowledged as having a narrow focus, which resulted in a conceptual model with limited explanatory power; and the large time gap between point of data collection and point of data analysis. en
dc.format.extent 57
dc.language.iso en en
dc.title Satisfaction and continuance intention of online information search: Case example of Finnish travel search en
dc.type G2 Pro gradu, diplomityö fi
dc.contributor.school Kauppakorkeakoulu fi
dc.contributor.school School of Business en
dc.contributor.department Tieto- ja palvelutalouden laitos fi
dc.contributor.department Department of Information and Service Economy en
dc.subject.keyword information search
dc.subject.keyword online search
dc.subject.keyword purchase satisfaction
dc.subject.keyword continuance intention of IS use
dc.subject.keyword uncertainty
dc.subject.keyword SEM
dc.identifier.urn URN:NBN:fi:aalto-201609083454
dc.type.dcmitype text en
dc.programme.major MSc program in Information and Service Management fi
dc.programme.major MSc program in Information and Service Management en
dc.type.ontasot Pro gradu tutkielma fi
dc.type.ontasot Master's thesis en
dc.subject.helecon palvelut
dc.subject.helecon service
dc.subject.helecon matkailu
dc.subject.helecon tourism
dc.subject.helecon tieto
dc.subject.helecon knowledge
dc.subject.helecon tietämyksenhallinta
dc.subject.helecon knowledge management
dc.subject.helecon tiedonhaku
dc.subject.helecon information retrieval
dc.subject.helecon internet
dc.subject.helecon internet
dc.subject.helecon ostot
dc.subject.helecon industrial purchasing
dc.subject.helecon epävarmuus
dc.subject.helecon uncertainty
dc.subject.helecon päätöksenteko
dc.subject.helecon decision making
dc.subject.helecon tyytyväisyys
dc.subject.helecon satisfaction
dc.ethesisid 14419
dc.date.dateaccepted 2016-03-23
dc.location P1 I


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