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Internet-enabled internationalization: a study of the online independent gaming industry

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dc.contributor Aalto University en
dc.contributor Aalto-yliopisto fi
dc.contributor.author Lauri, Joni
dc.date.accessioned 2011-11-14T11:23:11Z
dc.date.available 2011-11-14T11:23:11Z
dc.date.issued 2009
dc.identifier.uri https://aaltodoc.aalto.fi/handle/123456789/206
dc.description.abstract Objectives: The purpose of this research is to examine to what extent independent online game companies fit the criteria of being ‘Born Globals’, and to what degree their internationalization was by design. This was done in order to determine the effects of the Internet on internationalization for companies using it as their primary (or only) sales and marketing channel. Data: The sample used in this thesis comprised 76 qualifying companies from around the world, which were surveyed in order to gather the necessary data to meet the requirements of the research objectives. Results: The data gathered in this research indicates that the market for independent games purchased through the internet is heavily skewed towards the United States, which appears to account for approximately 70% of the demand in the market. In practice, this means that companies from other nations tend to become Born Globals by default, since most of the customers are located in the U.S. and there are little or no barriers to the American market thanks to the Internet-based nature of these firms and their customers. It was also found that while internationalization among these firms happened to a relatively high degree almost automatically, crafting and implementing internationalization strategies can result in even greater numbers of international clients, mostly located in non-Anglophone markets. en
dc.format.extent 107
dc.language.iso en en
dc.title Internet-enabled internationalization: a study of the online independent gaming industry en
dc.type G2 Pro gradu, diplomityö fi
dc.contributor.school Kauppakorkeakoulu fi
dc.contributor.school School of Economics en
dc.contributor.department Department of Marketing and Management en
dc.contributor.department Markkinoinnin ja johtamisen laitos fi
dc.subject.keyword Born Globals
dc.subject.keyword Electronic Commerce
dc.subject.keyword International
dc.subject.keyword Entrepreneurship
dc.subject.keyword Internationalization
dc.subject.keyword Video Games
dc.identifier.urn URN:NBN:fi:aalto-201111151118
dc.type.dcmitype text en
dc.programme.major International Business en
dc.programme.major Kansainvälinen liiketoiminta fi
dc.type.ontasot Master's thesis en
dc.type.ontasot Pro gradu tutkielma fi
dc.subject.helecon kansainväliset yhtiöt
dc.subject.helecon international companies
dc.subject.helecon pelit
dc.subject.helecon games
dc.subject.helecon viihde
dc.subject.helecon entertainment
dc.subject.helecon e-business
dc.subject.helecon e-business
dc.subject.helecon verkkokauppa
dc.subject.helecon electronic commerce
dc.subject.helecon yritykset
dc.subject.helecon companies
dc.subject.helecon kasvu
dc.subject.helecon growth
dc.subject.helecon kansainvälistyminen
dc.subject.helecon internationalization
dc.ethesisid 12074
dc.date.dateaccepted 2009-05-22
dc.location P1 I
local.aalto.openaccess no
local.aalto.idthes 12074


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