Using social media to develop and commercialize new ICT products

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dc.contributor Aalto-yliopisto fi
dc.contributor Aalto University en Lam, Hanh Ngan 2016-06-14T06:01:03Z 2016-06-14T06:01:03Z 2016
dc.description.abstract Objective The commercialization or go-to-market process is one of the most important activities for any business. Companies are searching for methodologies and techniques to rapidly validate their concepts and at an early stage integrate market needs into their development process so that they can accelerate the go-to-market process of a new product. In order to create an effective tool to support companies, this research is conducted to study on how social media be used in developing and commercializing new products. Methodology The research used qualitative research method in which a mix of different types of data were collected. Multiple case study approach analyses various aspects of the commercialization processes and social media practices thus seeking for answers from the overview phenomena. Results and findings An integration framework generated from theory review helps companies to better understand their development process as well as practices that need to be carried out in certain phases of the process and to accelerate the innovation in entering a new market. The social media canvas was created and aimed to be a practical tool for company in conducting a workshop within the team and planning how to utilize social media in developing or commercializing a product. en
dc.format.extent 107
dc.format.mimetype application/pdf en
dc.language.iso en en
dc.title Using social media to develop and commercialize new ICT products en
dc.type G2 Pro gradu, diplomityö fi Kauppakorkeakoulu fi School of Business en
dc.contributor.department Johtamisen laitos fi
dc.contributor.department Department of Management Studies en
dc.subject.keyword commercialization
dc.subject.keyword kaupallistaminen
dc.subject.keyword social media
dc.subject.keyword sosiaalinen media
dc.subject.keyword product development
dc.subject.keyword tuotekehitys
dc.identifier.urn URN:NBN:fi:aalto-201609083404
dc.type.dcmitype text en
dc.programme.major MSc program in Entrepreneurship fi
dc.programme.major MSc program in Entrepreneurship en
dc.type.ontasot Pro gradu tutkielma fi
dc.type.ontasot Master's thesis en
dc.subject.helecon yrittäjyys
dc.subject.helecon entrepreneurship
dc.subject.helecon toimialat
dc.subject.helecon business branches
dc.subject.helecon tietotekniikka
dc.subject.helecon information technology
dc.subject.helecon teknologia
dc.subject.helecon technology
dc.subject.helecon innovaatiot
dc.subject.helecon innovations
dc.subject.helecon uudet tuotteet
dc.subject.helecon new products
dc.subject.helecon tuotekehitys
dc.subject.helecon product development
dc.subject.helecon sosiaalinen media
dc.subject.helecon social media
dc.subject.helecon markkinointi
dc.subject.helecon marketing
dc.subject.helecon digitaalitekniikka
dc.subject.helecon digital technology
dc.ethesisid 14369 2016-04-12
dc.location P1 I

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