Loku: Building an Appetite for Cultural Curiosity

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dc.contributor Aalto University en
dc.contributor Aalto-yliopisto fi
dc.contributor.advisor Fossa, Veronica
dc.contributor.author Lee, Lisa
dc.contributor.author Roy, Disha
dc.date.accessioned 2016-05-26T06:53:28Z
dc.date.available 2016-05-26T06:53:28Z
dc.date.issued 2016
dc.identifier.uri https://aaltodoc.aalto.fi/handle/123456789/20427
dc.description The thesis has two authors en
dc.description.abstract This thesis investigates how food can play an important role in inciting dialogue between natives and immigrants of Helsinki. A strong desire to learn about people from different cultural backgrounds can trigger dialogue and empathy. Such an attitude can encourage a myriad of social interactions and is referred to as cultural curiosity. The thesis tries to answer the research question - how might we encourage cultural curiosity and create a shared sense of belonging for the people of Helsinki. The study follows a User Centered Design (UCD) approach to build a platform to enhance cross cultural interactions. The study begins by engaging and understanding potential user groups through conversations, interviews and workshops. Next, it analyses existing services where food is used as a driver for initiating cultural curiosity. Learnings from the research and analysis were supported with a literature review on related subjects, to identify the problem/opportunity areas. The knowledge gathered serves as a framework for prototyping and testing the proposed service concept: Loku. The design process culminated in the creation of a digital app which intends to brings people together over complimentary food passions. It taps into existing physical and digital social habits, customizing events to a user’s motivation, needs and wants. It addresses specific opportunities identified during the study, namely 1. Tackling Stereotypes: Loku users are represented by their food interests rather than their ethnicity, which can pique curiosity. 2. Cultivating social habits: Through proactive and customized invitations, Loku can make attending local food events a habit. 3. Bringing multiple stakeholders together: Loku brings people, markets, kitchens and communities onto one platform in unique ways that encourage collaborations and cultural dialogue. This study validates that food can be an effective tool to foster cultural curiosity among our focus group of students and young professionals in Helsinki. Further, this concept has the potential to incorporate the needs of a wider user base. To conclude, Loku supports the creation of a shared and rich culture in Helsinki - one meal at a time. en
dc.format.extent 153
dc.format.mimetype application/pdf en
dc.language.iso en en
dc.title Loku: Building an Appetite for Cultural Curiosity en
dc.type G2 Pro gradu, diplomityö fi
dc.contributor.school Taiteiden ja suunnittelun korkeakoulu fi
dc.contributor.school School of Arts, Design and Architecture en
dc.contributor.department Median laitos fi
dc.subject.keyword cultural curiosity en
dc.subject.keyword service design en
dc.subject.keyword digital service en
dc.subject.keyword food culture en
dc.identifier.urn URN:NBN:fi:aalto-201605262133
dc.type.ontasot Master's thesis en
dc.type.ontasot Maisterin opinnäyte fi
dc.contributor.supervisor Dodson, Zach
dc.programme Graphic Design en

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