Learning Centre

Technology-based product market entries : managerial resources and decision-making process

 |  Login

Show simple item record

dc.contributor Aalto-yliopisto fi
dc.contributor Aalto University en
dc.contributor.author Osterloff, Marika
dc.date.accessioned 2012-01-24T14:33:00Z
dc.date.available 2012-01-24T14:33:00Z
dc.date.issued 2003-02-13
dc.identifier.isbn 951-22-6330-0
dc.identifier.issn 1457-6929
dc.identifier.uri https://aaltodoc.aalto.fi/handle/123456789/2035
dc.description.abstract Entering new product markets on the basis of an existing technological competence is an important possible source of growth for technology intensive companies. The resource-based view explains resource-based growth in general. Diversification research has studied patterns of technology-based new product market entries. More research is, however, needed on managerial and decision-making process factors impacting the success of technology-based product market entries. The findings of this dissertation contribute to the knowledge on technology-based new product market entries. A framework is developed and tested, which explains the impact of managerial resources and decision-making process characteristics on the success of technology-based product market entries. Hypotheses are derived from the resource-based view and decision-making research. The main research question is: Which levers does the management control that help promote technology-based growth into new product markets? This question is further broken down into the following three questions covering the three hypothesized main levers: Do the managerial resources invested in generating technology-based growth impact the success of technology-based product market entries? What is the impact of operational capabilities on the success of individual technology-based product market entries? What is the impact of decision-making process characteristics on the success of individual technology-based product market entries? The framework and the underlying hypotheses are examined in the light of data collected with a survey of 63 companies. The framework and the survey questionnaire were developed on the basis of interviews with nine companies as well as a literature review of previous empirical research on diversification and research on new product development. The empirical data support the main arguments of the framework. In order to further examine the conclusions from the analysis of the survey data, five of the survey respondent-companies were engaged in deepening case studies. Several theoretical contributions are identified and managerial implications are derived. Primarily, this dissertation contributes to the literature on technology-based product market entries by creating a better understanding of the managerial levers for promoting success. Chosen process, management and capability-related factors are studied. The dissertation contributes to diversification research by examining on the project level the process, organizational, and managerial components of diversification. The main contribution related to the resource-based view is further clarification concerning the role and support to the importance of managerial services in resource-based growth. Aspects of successful management of technology-based market entry projects are pointed out. The impact of familiarity with the new product markets on success of the entry receives support. Further insights are generated on the complex social phenomenon of participating in a project team with the challenging task of implementing a technology-based product market entry. The most important managerial implication is that certain managerial levers are more effective than others in promoting the success of a growth strategy consisting of technology-based product-market entries. The findings give an indication of certain risks and uncertainties related to individual leveraging projects, which managers should take into account. en
dc.format.extent 240
dc.format.mimetype application/pdf
dc.language.iso en en
dc.publisher Helsinki University of Technology en
dc.publisher Teknillinen korkeakoulu fi
dc.relation.ispartofseries Doctoral dissertations / Helsinki University of Technology, Department of Industrial Engineering and Management, Institute of Strategy and International Business en
dc.relation.ispartofseries 2003 / 2 en
dc.subject.other Economics en
dc.title Technology-based product market entries : managerial resources and decision-making process en
dc.type G4 Monografiaväitöskirja fi
dc.description.version reviewed en
dc.contributor.department Department of Industrial Engineering and Management en
dc.contributor.department Tuotantotalouden osasto fi
dc.subject.keyword growth en
dc.subject.keyword technology-based diversification en
dc.subject.keyword decision-making process en
dc.subject.keyword R & D en
dc.subject.keyword managerial resources en
dc.identifier.urn urn:nbn:fi:tkk-000095
dc.type.dcmitype text en
dc.type.ontasot Väitöskirja (monografia) fi
dc.type.ontasot Doctoral dissertation (monograph) en
dc.contributor.lab Institute of Strategy and International Business en
dc.contributor.lab Yritysstrategian ja kansainvälisen liiketoiminnan laboratorio fi


Files in this item

This item appears in the following Collection(s)

Show simple item record

Search archive


Advanced Search

article-iconSubmit a publication

Browse