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Graphic Design and the Edges of Common Sense. Thinking about design through the conflicting approaches of Wim Crouwel and Jan van Toorn

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dc.contributor Aalto University en
dc.contributor Aalto-yliopisto fi
dc.contributor.advisor Karhumaa, Arja
dc.contributor.author Kortteinen, Tuomas
dc.date.accessioned 2016-04-20T10:29:11Z
dc.date.available 2016-04-20T10:29:11Z
dc.date.issued 2015
dc.identifier.uri https://aaltodoc.aalto.fi/handle/123456789/20130
dc.description.abstract This thesis is an attempt to define two contrasting approaches to graphic design practice and explain the reasoning behind their differing perspectives. The starting point and main subject matter is the public debate between Wim Crouwel and Jan van Toorn that occurred in 1972 and continued in different forms for the following decade. The point of departure for the thesis is that public debates in general, and this one in particular, offer an invaluable view of the implicit assumptions that frame the conceptual approaches to graphic design of participants. Beginning from a description of the two designers, their careers and a summary of the debate, the thesis extracts two archetypal approaches to graphic design. These approaches are based on the views of Wim Crouwel and Jan van Toorn, and see graphic design as either service provision & problem solving (Crouwel), or critical enquiry and the subversion of common sense (van Toorn). The service provision approach sees graphic design as a professional activity whose goal is to communicate briefs of different kinds effectively and transparently. The critical enquiry approach, on the other hand, sees graphic design as an activity of practical intellectuals and calls for a fundamental reassessment and repositioning of graphic design practice in relation to the state, media and corporate interests — without losing sight of its dependence on them. The argument explored in the thesis is that these views are not simple binary oppositions, but share a conceptual environment that sees form, content and context as elemental concepts of the practice. In addition, the critique of the critical enquiry approach towards service provision is a direct consequence of the inadequacies of the latter's ability to deal with professional and social crises that it inevitably leads to. en
dc.format.extent 37 + 5
dc.format.mimetype application/pdf en
dc.language.iso en en
dc.title Graphic Design and the Edges of Common Sense. Thinking about design through the conflicting approaches of Wim Crouwel and Jan van Toorn en
dc.type G1 Kandidaatintyö fi
dc.contributor.school Taiteiden ja suunnittelun korkeakoulu fi
dc.contributor.school School of Arts, Design and Architecture en
dc.subject.keyword graphic design en
dc.subject.keyword Wim Crouwel en
dc.subject.keyword Jan van Toorn en
dc.subject.keyword critical enquiry en
dc.subject.keyword service provision en
dc.identifier.urn URN:NBN:fi:aalto-201604201790
dc.type.ontasot Bachelor's thesis en
dc.type.ontasot Kandidaatintyö fi
dc.contributor.supervisor Heinänen, Saku
dc.programme Graphic design en


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